Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Huber Engineered Materials, a division of J.M. Huber Corporation, is introducing Hydral Coat 2 Ultrafine Alumina Trihydrate (ATH) for use in coil coatings and other high performance coating-related applications. In coatings applications with low film thicknesses, extenders are not commonly used because they adversely affect the gloss and/or performance properties. Huber conducted an analysis comparing high-gloss white and black coil coatings without extenders versus the same coatings extended with Hydral Coat 2 Ultrafine ATH. The coatings delivered the same performance, including 2,000 Hours of QUV weathering. In addition to a partial replacement of titanium dioxide (TiO2), Hydral Coat 2 Ultrafine ATH replaced a portion of resin content. The result is a lower cost per gallon without any adverse impact on aesthetics, flexibility or durability. In the black, high-gloss coil coating formulation, a ladder study ranged from 1.5% PVC to 10% PVC without a loss in jetness or gloss. Hydral Coat 2 Ultrafine ATH has a relatively low specific gravity, so it is more economical than precipitated barium sulfate on a cost-per-gallon basis, and it has a reduced tendency to settle in low viscosity systems. These are important characteristics in coil coatings applications. “We’re extremely pleased with the results we’ve seen from Hydral Coat 2, and we’ve had a very enthusiastic response thus far in our sampling efforts,” says Mitch Halpert, Coatings Lead for Huber’s Fire Retardant Additives business. “The product’s combination of high brightness, small particle size and low density makes it a valuable tool for specialty industrial coating formulators.”
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !