Angie’s List Announce Exclusive Paint Relationship with Benjamin Moore

Angie’s List has announced its first exclusive paint manufacturer relationship with Benjamin Moore. The alliance identifies Benjamin Moore as the paint of choice by Angie’s List and provides members with contractor services through its private marketplace.

Angie’s List members will have access to best-in-class products and services while helping Benjamin Moore contractors strengthen and build their businesses with a professional and co-branded certification program.

“At Angie’s List, we are passionate about continuing to deliver increased value to our members,” said Pat Brady, president of Marketplace for Angie’s List. “We want to develop narrow but deep relationships with the best manufacturers in the business and we’re excited to count Benjamin Moore as the first of what we hope will be many such relationships.”

“In 2014, Angie’s List members spent an estimated $2 billion painting their homes with Angie’s List contractors,” said Ron Schuller, Chief Marketing Officer at Benjamin Moore. “As the preferred paint among professionals coupled with the growth and demand for painting services, this is the perfect opportunity to connect members to premium Benjamin Moore products and certified contractors.”
“We choose to work closely with the best service providers in the business,” said Brady. He added, “This relationship is designed to bring exclusive deals and efficiencies to both Angie’s List members and service providers, delivering the highest quality paint products at the best possible value.”

As part of this agreement, Angie’s List members will be able to use the Project Visualizer on angieslistbusinesscenter.com/benjaminmoore to preview what hundreds of Benjamin Moore interior and exterior paint colors would look like in and on their homes. In addition, Benjamin Moore painting professionals will provide exclusive ecommerce offerings to Angie’s List members.