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April 1, 2015
By: Catherine Diamon
The new PPG Pittsburgh Paints brand has announced its exclusive paint-brand partnership with Independent We Stand, a nonprofit organization dedicated to the revival of independent, locally-owned and -operated businesses. The PPG Pittsburgh Paints brand is sold exclusively by independent dealers across the U.S., while the nonprofit group encourages consumers to shop at independent businesses to help stimulate the economy in their communities. “Our partnership with Independent We Stand demonstrates PPG’s commitment to local, independent dealers,” said John Trenta, senior brand manager, PPG Architectural Coatings. “At PPG, we’ve been working with independent dealers for more than 100 years, and we’re continually looking for opportunities to increase the visibility and support for dealers. This partnership with Independent We Stand enables us to do just that.” Through the PPG Pittsburgh Paints brand partnership with Independent We Stand, independent dealers in the U.S. that sell PPG Pittsburgh Paintsproducts receive an immediate premium membership to Independent We Stand, which includes access to its marketing materials, resources, signage and more. “We’re excited to partner with the PPG Pittsburgh Paints brand, which represents unparalleled quality to independent dealers across the U.S.,” said Bill Brunelle, co-founder, Independent We Stand. “It makes sense for our two entities to jointly support the growth and success of independent dealers and the communities where they operate.” Prior to 2015, Devoe Paint was the exclusive paint partner of Independent We Stand. In early 2015, PPG announced the new PPG Pittsburgh Paints brand, which combined the Devoe Paint and PPG Pittsburgh Paints brands into one unified brand with more than 300 years of combined experience and heritage. This new brand offers unparalleled product quality; over three centuries of combined expertise, knowledge and service; the best color program in the business; and an unwavering dedication to the independent paint retailers, independent painters and independent doers.
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