Highest durability levels, outstanding coloristics and excellent processability in both, water- and solvent-based systems: Suppliers of automotive coatings have high expectations when it comes to pigments. BASF aims to meet the requirements of its customers by offering them a broad portfolio of high-performance pigments to which the company has now added a particularly color-intensive Indanthrone blue pigment – the Paliogen Blue EH 1900 (L 6400).

With this new pigment, BASF enables its customers to produce highly chromatic reddish-blue color shades. The product can also be combined with various effect pigments. “Paliogen Blue EH 1900 provides a lot of benefits for the user: Showing an excellent performance in water- and solvent-based systems, it is universally applicable. The product not only stands out due to its good fastness to weathering, but also due to a reduced tendency ‘to bleed’: The pigment particles do not migrate into other coating layers, which results in better overcoating fastness,” explained Tom Landuydt, head of Pigment Marketing for Automotive Coatings at BASF. “Moreover the pigment shows great styling possibilities with Lumina® Royal Blue 6803 H and with Lumina Royal Aqua 7803 H.”

Using pigments with a broad color range that enable to develop novel designs – this is what coatings producers favor. With its new effect pigment Lumina Royal Magenta EH 5000 (4803 H) BASF offers formulators of automotive coatings novel design options all the way from the reddish-blue color spectrum into the red color area.

Due to the narrow particle-size distribution, the pigment helps to create highly chromatic new color shades as well as surfaces that appear extremely pure and vibrant at whatever angle you look at them. “With Lumina Royal Magenta, we have extended the color range of the Lumina Royal product series. These highly intense pearlescent pigments help our customers to be more flexible when it comes to formulating automotive coatings as we can now offer effects from the greenish blue into the copper orange color space,” underlined Tom Landuydt.

Lumina Royal Magenta is the fifth member of the Lumina Royal product family of BASF. Prior to this, BASF has already launched the four color shades Aqua, Blue, Indigo and Copper.