THE VOICE OF COLOR program by PPG Industries  released “The Book of Now,” an oversized fan deck featuring a collection of color palettes for designers and architects based on design and color trends forecasted for the residential, hotel, restaurant, retail and health care design markets. The color palettes in “The Book of Now” feature colors from the four color palettes of the Possibility trends collection that showcase color trends from The Voice of Color program by PPG.

Each of the four Possibility trends color palettes – Good Life, I’m Pulse, Co-Leidoscope and IntroSense – was selected during PPG’s annual Global Color Workshop by experts from PPG Industries, makers of PPG PITTSBURGH PAINTS, PPG PAINTS and PPG PORTER PAINTS products. Color stylists for various PPG businesses around the world, representing the automotive, aerospace, consumer electronics and architectural coatings groups, collaborated to form the overarching idea of Possibility behind the palettes, which reflect consumers’ optimism as they become fully aware and in command of where, how, what and why they choose to purchase.

“The goal of our Global Color Workshop is to collaborate and forecast colors for a variety of markets, ensuring designers and architects have the right colors at every point in time, in every geography and for every project,” said Dee Schlotter, national color marketing manager, The Voice of Color program of PPG Architectural Coatings. “The color palettes and design information in ‘The Book of Now’ provide designers and architects with color and design trends forecasts so they can create spaces specific to a variety of markets and consumers for the year ahead.”

The four Possibility trends color palettes are applied across each of the design markets in “The Book of Now” and represent the societal influences and demographic profiles that ultimately attract consumers to certain colors at certain times. The suggested trending colors are shown in the proportions in which they are used in each market throughout “The Book of Now,” as well as suggested designs, materials and more to help designers and architects create distinctively unique spaces.

The Possibility trends color palettes seen in “The Book of Now,” along with 2,000 additional colors in The Voice of Color program, are available in any of the PPG Pittsburgh Paints, PPG Paints and PPG Porter Paints lines. In addition, one-hour IDCEC- and AIA-accredited presentations for each of these market segments and more are available for your firm, chapter meeting or conference.

The Voice of Color program is a program of PPG Architectural Coatings, a business of PPG Industries, the world’s leading coatings company.

To learn more about The Voice of Color program and PPG Pittsburgh Paints, PPG Paints and PPG Porter Paints products, and to find the dealer nearest you, please visit www.ppgvoiceofcolor.com.

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada.