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August 31, 2015
By: Catherine Diamon
Axalta Huajia Coatings, a joint-venture of leading global supplier of liquid and powder coatings, Axalta Coating Systems and Huangshan Yongjia Group Co. Ltd., has developed a new warranty program for its Alesta architectural powder coatings premium line in China. Alesta powder coatings are established performers that meet rigorous architectural specifications set forth in AAMA 2603 and 2604 or equivalent standards. The American Architectural Manufacturers Association (AAMA) is the source of performance standards, product certifications and educational programs for the fenestration industry. Axalta’s Alesta AD, SD and UD premium powder coatings offer superior durability and come in a wide selection of colors and gloss levels. Alesta powder coatings also contain virtually zero VOCs and no targeted HAPs. The new program offers a warranties for Alesta AD, Alesta SD and Alesta UD powder coatings. Alesta AD polyester-based powder coatings come with a 10 year Gold Warranty and meets AAMA 2603 requirements or equivalent. Alesta SD polyester-based powder coatings surpass AAMA 2604 requirements or equivalent and come with a 20 year Platinum Warranty. The fluoropolymer-based Alesta UD series powder coatings come with a 30 year Diamond Warranty and offers many advantages such as superior weathering and mechanical properties. “Axalta’s powder coatings provide excellent properties to deliver better mar resistance, improved abrasion resistance and improved hardness,” said Michael Cash, President of Axalta’s Industrial Coatings business. “This new Warranty Program supports Axalta’s commitment to supply our global customers with durable and high-quality products that meet rigorous requirements.” “We are pleased to now be able to offer this new warranty program for our customers in China,” said Xu Xiangming, General Manager of Axalta-Huajia Coatings. “With this new warranty program, we can bring added value to our customers and improve the customer experience.” Axalta is focusing on adding new innovative products to meet the growing demand for high quality powder coating solutions for customers worldwide. The Company has launched several new coating products globally this year including Alesta ZeroZinc Prime NA, an epoxy resin-based and zinc-free primer, and the Alesta Global Color Collection, an architectural powder coatings line.
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