Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
July 27, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
Benjamin Moore announced its most environmentally friendly paint, Natura, has been Certified asthma & allergy friendly by the Asthma and Allergy Foundation of America (AAFA). This certification comes on the heels of Natura becoming the 2015 Product of the Year in the interior paint category and being Cradle to Cradle Certified™ Silver earlier this year, making Natura the most decorated paint by Benjamin Moore. Asthma and allergies affect more than 370 million people worldwide, with 70 million in the United States alone. In 2006, AAFA collaborated with Allergy Standards Limited (ASL), an international physician-led certification company, to establish a scientific program to vet and identify consumer products that are more suitable for people with asthma and allergies. “This is the latest step in our long history and commitment to manufacturing green paints that are safer for your family and the environment,” said Chris Connelly, director of brand management, Benjamin Moore. “With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.” The asthma & allergy friendlyTM Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. Natura earned the certification with low odor, zero emissions* and zero volatile organic compounds (VOCs)**. “We are proud of the scientific achievement that Benjamin Moore has made with this paint,” said Mike Tringale, Senior Vice President of External Affairs for AAFA. “Now every family can be confident they are creating a healthier home when painting.” To achieve a preferred design aesthetic, Natura is available in three finishes: Flat, Eggshell and Semi-Gloss. To locate a nearby Benjamin Moore retailer and learn more about this certification, visit: http://www.benjaminmoore.com/en-us/for-your-home/natura-asthma-allergy-certification. *Zero emissions – No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010 **Zero VOC according to EPA Method 24
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
