H.B. Fuller Adhesive Academy to Accelerate Customer Innovation

H.B. Fuller has officially opened its Lüneburg Adhesive Academy in Germany, the company’s newest technical centre of excellence, to help its customers respond more quickly and effectively to market trends, industry challenges and opportunities.

Combining state-of-the-art equipment with the collective knowledge of experts drawn from H.B. Fuller’s global network, this facility will be a focus for adhesive R&D excellence. Drawing on specialist knowledge from different industry sectors, the academy provides an environment to work in partnership with customers to solve problems, and create new solutions, more rapidly than ever before.

“Our new adhesive academy is a perfect example of what we mean by ‘connecting what matters.’ It brings together everything necessary to connect customers to innovative adhesive solutions that will give them a competitive edge,” said H.B. Fuller’s President and CEO, Jim Owens. “From the academy, we will strengthen our commercial partnerships, solve some of the world’s toughest adhesion challenges and develop market-ready solutions to help drive customer and industry performance.”

Nick Lehman, R&D director, added, “By bringing together adhesive specialists from different sectors to share expertise, transfer technologies between markets and stimulate ideas, we are confident we can accelerate adhesive innovation. Furthermore, we are providing those experts with first-class offices, laboratories, technical facilities and machinery to ensure they have the best possible environment in which to think and to create.”

Covering 2,300 square meters, the Lüneburg Adhesive Academy includes dedicated areas for packaging and converting, hygiene and durable assembly adhesive technologies. It is purpose-designed for related functions, such as conducting experiments, running demonstrations and training customers. The investment in the site also reinforces H.B. Fuller’s commitment to the local community.