W. R. Grace & Co., a global innovator in technologies for industrial and specialty coatings, is launching Syloid A matting agents for the architectural market to meet consumer demand for high-performance, low-gloss paints. This is the company’s first product designed specifically for the architectural coatings industry.

Grace designed the Syloid A Series to provide paint formulators with more efficient matting agents that deliver improved performance in premium interior flat paints. These enhancements include exceptional stain resistance, a noticeably smoother finish, improved hiding characteristics, and superior burnishing resistance. The performance attributes of Syloid A have been verified by Marschall Labs, an independent paint consulting and testing laboratory.

“Grace continues to expand our expertise in silica technology to provide novel products which offer superior value to the coatings market,” said Jim Bowler, Coatings Global Marketing Manager, at Grace. “The Syloid A Series will help customers differentiate their products with enhanced performance.”

As with all Grace products, Syloid A is supported by a global team of experienced technical support and sales professionals to ensure complete customer satisfaction.

More than 60 years ago, Grace pioneered the use of synthetic silica matting agents for industrial applications like coil coating and wood finishes. Today, Grace continues to innovate matting technologies and maintain its global leadership position in specialty silica gel that is used in a wide range of diverse applications and industries.