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December 21, 2015
By: Catherine Diamon
The PPG Paints brand was recently named an exclusive paint sponsor by HomeAdvisor Inc., the nation’s largest digital home services marketplace. Through this relationship, HOMEADVISOR professionals who are PPG Paints customers have the opportunity to reach high-quality, project-ready customers and substantially grow their businesses. PPG Paints professional customers who join the HomeAdvisor exclusive network receive a suite of benefits, including getting matched with project-ready homeowners and being able to view project details and scope. Other benefits to network professionals include access to MHELPDESK field management software, and access to Instant Booking, the HomeAdvisor on-demand scheduling tool that enables homeowners to instantly schedule appointments with pre-screened home-improvement professionals on a computer or mobile device. In addition, the PPG Paints brand’s relationship with HomeAdvisor Inc. allows current or former PPG Paints professional customers to receive a discount for the first 30 days of their HomeAdvisor membership, as well as an 8 percent rebate on all paid leads. “The PPG Paints brand is proud to work with one of the most trusted websites in home improvement,” said John Salvadore, senior marketing manager, PPG Paints brand. “Together, PPG and HomeAdvisor aim to provide premium tools, resources and products so consumers and professionals can get the job done right.” Among several other premiere home-improvement brands in the category sponsorship program, the PPG Paints brand will be featured on the HomeAdvisor online portal for all paint searches. In addition, the brand will have informational content pages on areas of the site such as the True Cost Guide, a free resource that allows homeowners to view project costs in their area, and ProReviews, a service providing a directory of pre-screened home-improvement and -repair professionals in a customer’s area. The PPG Paints brand and national store network are dedicated to providing exceptional paint, expertise and supplies to painting contractors across all industry segments. The brand meets all painting needs with a broad and deep product line, outstanding technical support and individualized customer service, including timely delivery and state-of-the-art color matching through PPG’s THE VOICE OF COLOR platform. PPG Paints products are readily available across the nation from a network of more than 3,000 locations including independent dealers and company-owned stores, ensuring adequate inventories and consistent service coast-to-coast.
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