Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
August 17, 2016
By: Catherine Diamon
Axalta Coating Systems has launched SyroxTM, the latest brand in its refinish portfolio. Designed with new European formulations specifically for the mainstream aftermarket segment, Syrox is a complete and compact refinish paint system, including a waterborne basecoat, developed for passenger car repairs. The Syrox refinish system provides a cost-effective alternative to premium product offerings. With a compact yet complete portfolio of paint products, Syrox is easy to use and to apply. New users will find the application technique of single coats with intermediate flash-off times reassuringly familiar. Coverage can be achieved in two coats plus one effect coat. What sets Syrox apart, in addition to its complete and compact system, is its exceptional color matching, thanks to Axalta’s established and proven spectrophotometer technology and substantial global database of color formulas. Together, these two tools give Syrox users an advantage in the bodyshop, helping to deliver, fast, easy and accurate color-matching quality. Syrox packaging is a first for the refinish industry. The design of the plastic basecoat bottles incorporates a special dosing lid that is designed to allow for extraordinarily accurate pouring, even down to a single drop of paint. The level indicator window on the side of the bottles lets users see when contents are getting low, and the flat-topped bottle caps that cover the dosing lids enable the bottles to stand and to be stored upside down so every drop of product can be used. The bottles come in convenient smaller volume sizes and only need a shake before use. “The innovations that Syrox offers its users reflect what we’ve heard from our customers,” says Matthias Schönberg, Vice President of Axalta and President for Axalta’s Europe, Middle East and Africa region. “We identified a demand for a straight-forward, conventionally-applied refinish system that is economical to use and delivers accurate color matches. The result is Syrox, which promises no compromises on color or on quality. A complete all-rounder, Syrox is a refinish paint system that is suitable for bodyshops of any size that must comply with national or regional legislation on emissions of harmful volatile organic compounds, and those who are not reliant on OEM approvals.” Syrox is the result of Axalta’s approach to research and development, a wholly new brand formulated to fulfill specific demands of customers. Syrox is manufactured in Europe, and will be launched in selected VOC-compliant markets in that region, as well as in Australia, New Zealand, China and other parts of Asia, throughout 2016.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
