PPG Launches ‘Paint Local’ Campaign in Pittsburgh

PPG announced the launch of a marketing campaign intended to increase awareness of its consumer paint brands – the PPG PAINTS®, GLIDDEN® Paint, and OLYMPIC® Paints & Stains lines – among do-it-yourself (DIY) painters in its global headquarters community of Pittsburgh. The “Paint Local” campaign aims to increase the visibility of PPG as the manufacturer of these “hometown paint brands” and encourages DIY painters in Pittsburgh to consider buying and using products with a strong local connection.

“PPG is proud to be headquartered in Pittsburgh, and we want our friends and neighbors to be familiar with our great products,” said Max Wetzel, chief marketing officer and general manager of home centers for PPG’s architectural coatings business in the U.S. and Canada. “With the Paint Local campaign, we aim to strengthen the association between PPG’s consumer brands and our strong reputation as a Pittsburgh-based company. Our ultimate goal is to provide consumers in our hometown with the best possible products for their DIY projects.”

The campaign, introduced a year after the company launched its PPG Paints company-owned stores in Pittsburgh, includes digital and print advertisements, billboards, in-store paint-can lid stickers, and advertising in PNC Park. It features the “Paint Local” message and an image of a paint roller with the downtown skyline and spires atop PPG Place, and it promotes the PPG Paints, Glidden and Olympic brands.

Consumers in Pittsburgh can visit www.paintlocalppg.com to find PPG products and more than 90 area locations where they are sold, including:

    PPG Paints products sold at PPG Paints stores and independent home improvement retailers;
    Glidden Paint sold at THE HOME DEPOT and WALMART stores; and
    Olympic Paints & Stains sold at LOWE’S stores.

The Pittsburgh-area effort localizes a broader campaign launched earlier this year to drive increased familiarity with PPG and clearly communicate the company’s position as a global paint, coatings and materials leader. The Paint Local campaign features the updated PPG logo introduced in March, which is appearing more prominently on packaging for PPG products.

In addition to the brands featured in the campaign, PPG offers a variety of consumer DIY brands such as LIQUID NAILS adhesives and sealants, HOMAX specialty products, FLOOD stains and SIKKENS PROLUXE™ wood finishes.

The Paint Local campaign kicked off this month and is expected to run through September.