• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Fixr.com Announces 2021 Paint & Color Trends

    2021 CEO Forum

    Automotive OEM Coatings

    Mixing Equipment Directory

    The Wood Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    BCF's Tom Bowtell Voted VP of World Coatings Council

    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Barentz Expands Canadian CASE Team

    Shepherd Color Company Opens Sales Office in China
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

    HGTV Home by Sherwin-Williams Launches Ovation Plus

    Nippon Paint Marine’s New Self-polishing Antifouling Paint Applied to 5 Bulk Carriers

    PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

    Dunn-Edwards Launches DECOPRIME
    Additives
    Binders
    Pigments
    Solvents

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Shepherd Color Company Opens Sales Office in China

    Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA

    Clariant Joins EU Circular Plastics Alliance

    AOC Provides Resins for Structure, Shell of Solar Car
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Keim Additec Surface USA LLC

    Clariant Additives

    Siltech Corporation

    Eagle Specialty Products

    Shepherd Color Company, The
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference

    11th Asia Pacific Floor Fair and Guangzhou Paint & Coatings Fair

    Coatings for Africa
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Shepherd Color Company, The

    Eagle Specialty Products

    Clariant Additives

    Pilot Chemical Company

    Active Minerals
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Alesta AP from Axalta Coating Systems Specified for Prestigious French Project La Marseillaise

    ...

    Related CONTENT
    • Axalta Coating Systems Exhibits ICONICA Powder Coatings Collection at Vision 2017 in London, England
    • Axalta Presents Its Color and Process Optimization Expertise at Automotive Engineering Expo 2017
    • Axalta Presents Its Color and Process Optimization Expertise at Automotive Engineering Expo 2017
    • Axalta and WorldSkills Australia Renew Partnership to Advance Refinish Professionals
    • Axalta Introduces Next Generation Automotive Suspension Coil Spring Coatings
    03.30.17
    Axalta Coating Systems has been specified to provide its Alesta® AP Architectural Polyester powder coatings for one of the largest urban planning projects in Europe – La Marseillaise – which is scheduled for completion mid-2018.

    The superstructure in Marseille, France, will be 135 meters high, have 31 floors with 35,000m2 of office space, and the capacity to house 2,500 people. When complete, La Marseillaise will contain an estimated total of 18,800m3 of concrete and 16,000m2 of coated façades, including aluminum profiles and 3,800 sun shields made of ultra-high performance fiber-reinforced concrete (UHPC). The color of the external façades will vary depending on the height of the storey - from red ochre to white clouds - that will aim to increase the brightness of the structure. The project is the brain-child of real estate developer Constructa and architectural firm Ateliers Jean Nouvel.

    Ouest Alu, a well-established French company that designs and manufactures façades, was commissioned to work on this prestigious project. At the beginning of 2015, Ouest Alu approached Axalta to ask for the creation of tailor-made colors in Alesta AP matt finishes. In total, 15 unique products were specified, manufactured and delivered.

    “We regularly use Axalta products in our construction projects, especially where very technical or high-quality requirements are involved. The team at Axalta listened to our needs and perfectly understood the architect’s requirements. This has been a long-term endeavor that has involved developing 27 new colors before selection of the final products by the architect. The availability and responsiveness of the Axalta team has been greatly appreciated and has resulted in a successful outcome,” says Christian Chevrel, Sales Manager at Ouest Alu.

    Axalta offers a complete range of environmentally-responsible architectural powder coating products under the Alesta AP brand, all of which have been formulated especially for application on aluminum, steel and galvanized steel. The entire line has excellent mechanical and weathering resistance properties and is therefore very well-suited for durability in demanding climates. Alesta AP is Qualicoat and GSB approved. The Axalta architectural grade products are manufactured and individually tested in accordance with ISO 9000 quality systems to ensure excellent performance and color consistency.

    Philippe Leire, Axalta Sales Manager for powder coatings in France, says: “The La Marseillaise project is a double success. It is first of all the faith of a partner customer who entrusts us with the development of unique colors for a majestic project. It is also an exceptional showcase of a design that will engage the public in Marseilles, the city of the sun, which is the showpiece of this architectural gem.”
    Related Searches
    • axalta
    • coatings
    • red
    Suggested For You
    Axalta Coating Systems Exhibits ICONICA Powder Coatings Collection at Vision 2017 in London, England Axalta Coating Systems Exhibits ICONICA Powder Coatings Collection at Vision 2017 in London, England
    Axalta Presents Its Color and Process Optimization Expertise at Automotive Engineering Expo 2017 Axalta Presents Its Color and Process Optimization Expertise at Automotive Engineering Expo 2017
    Axalta Presents Its Color and Process Optimization Expertise at Automotive Engineering Expo 2017 Axalta Presents Its Color and Process Optimization Expertise at Automotive Engineering Expo 2017
    Axalta and WorldSkills Australia Renew Partnership to Advance Refinish Professionals Axalta and WorldSkills Australia Renew Partnership to Advance Refinish Professionals
    Axalta Introduces Next Generation Automotive Suspension Coil Spring Coatings Axalta Introduces Next Generation Automotive Suspension Coil Spring Coatings
    Axalta Continues Partnership with Philadelphia Eagles Recognizing Outstanding STEM Teachers Axalta Continues Partnership with Philadelphia Eagles Recognizing Outstanding STEM Teachers
    Axalta and Daimler Combine Speed and Color for 3rd Consecutive Year at NASCAR PEAK Mexico Series Axalta and Daimler Combine Speed and Color for 3rd Consecutive Year at NASCAR PEAK Mexico Series
    Axalta Releases 2017 Color_gen Color Collections to Enable Automakers to Innovate with Color Insight Axalta Releases 2017 Color_gen Color Collections to Enable Automakers to Innovate with Color Insight
    Axalta Coating Systems Announces $675 Million Share Repurchase Program Authorization Axalta Coating Systems Announces $675 Million Share Repurchase Program Authorization
    Axalta Researcher to Introduce Automotive Coating System Development at PITTCON Axalta Researcher to Introduce Automotive Coating System Development at PITTCON
    Axalta Introduces New FlexBase 7700 PB Product Line Axalta Introduces New FlexBase 7700 PB Product Line
     Axalta Hosts Inaugural Supplier of the Year Awards in Daytona, FL Axalta Hosts Inaugural Supplier of the Year Awards in Daytona, FL
    Axalta Coating Systems Will Host Capital Markets Day at NYSE Axalta Coating Systems Will Host Capital Markets Day at NYSE
    Axalta Introduces New Imron 3.1 HG-D + Direct-To-Metal Coating Axalta Introduces New Imron 3.1 HG-D + Direct-To-Metal Coating
    Axalta Expert Focuses on Powder Coating Fundamentals at FENCETECH 2017 Axalta Expert Focuses on Powder Coating Fundamentals at FENCETECH 2017

    Related Breaking News

    • Breaking News | People in the News
      BCF

      BCF's Tom Bowtell Voted VP of World Coatings Council

      Expected that after a 12-month term as VP, Bowtell will take over the role of president at the next annual meeting of the WCC.
      Anthony Locicero, Associate editor 04.12.21

    • Breaking News
      Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021

      Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021

      ...
      Kerry Pianoforte, Editor 04.12.21

    • Additives | Breaking News | Industry News
      EU Innovation Fund Evaluating Perstorp-created Project AIR

      EU Innovation Fund Evaluating Perstorp-created Project AIR

      Project for sustainable methanol production.
      Anthony Locicero, Associate editor 04.12.21


    • Breaking News | People in the News
      Barentz Expands Canadian CASE Team

      Barentz Expands Canadian CASE Team

      Hired Patrick Tuck as account manager covering the Ontario and Western Canada Region.
      Anthony Locicero, Associate editor 04.09.21

    • Breaking News | Industry News | Pigments
      Shepherd Color Company Opens Sales Office in China

      Shepherd Color Company Opens Sales Office in China

      Shepherd Color Shenzhen will import, stock and sell The Shepherd Color Company and Shepherd Technologies products in China.
      Anthony Locicero, Associate editor 04.09.21

    • Additives | Breaking News | Industry News
      Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA

      Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA

      Result places Chromaflo among the top 5 percent of companies assessed by EcoVadis.
      Anthony Locicero, Associate editor 04.08.21


    • Breaking News | Financial News
      RPM Reports Fiscal 2021 3Q Results

      RPM Reports Fiscal 2021 3Q Results

      Sales increased 8.1% to $1.27 billion, the company said.
      Anthony Locicero, Associate editor 04.07.21

    • Breaking News
      TCSNE (NESCT) Hosting Golf Outing on Sept. 13, 2021

      TCSNE (NESCT) Hosting Golf Outing on Sept. 13, 2021

      At Lincoln Country Club in Lincoln, Rhode Island.
      Anthony Locicero, Associate editor 04.07.21

    • Automotive Refinish | Breaking News | Product news
      PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

      PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

      SEM Products, Inc. is a manufacturer of specialized automotive refinish products.
      Anthony Locicero, Associate editor 04.06.21


    • Architectural Coatings | Breaking News | Color Trends & Forecast | Product news
      HGTV Home by Sherwin-Williams Launches Ovation Plus

      HGTV Home by Sherwin-Williams Launches Ovation Plus

      The new paint and primer is offered exclusively at Lowe's stores nationwide.
      Anthony Locicero, Associate editor 04.06.21

    • Breaking News
      Eastern Coatings Show 2021 Organizers Call for Papers

      Eastern Coatings Show 2021 Organizers Call for Papers

      Event taking place Nov. 17-19, 2021, at Harrah’s Resort, Atlantic City, NJ.
      Anthony Locicero, Associate editor 04.06.21

    • Breaking News | Marine Coatings | Paint & Coatings Manufacturer News
      Nippon Paint Marine’s New Self-polishing Antifouling Paint Applied to 5 Bulk Carriers

      Nippon Paint Marine’s New Self-polishing Antifouling Paint Applied to 5 Bulk Carriers

      FASTAR XI, which incorporates Nippon’s hydro-gel technology, will be applied to all five of Turkey’s Iskenderun Ship Management vessels.
      Anthony Locicero, Associate editor 04.06.21


    • Breaking News
      Castagra Launches Scholarship for Roofers

      Castagra Launches Scholarship for Roofers

      The selected recipient will receive a $1,000 award.
      Anthony Locicero, Associate editor 04.05.21

    • Breaking News | Industry News | Pigments
      Clariant Joins EU Circular Plastics Alliance

      Clariant Joins EU Circular Plastics Alliance

      Participation reinforces active support for more circular plastics economy.
      Kerry Pianoforte, Editor 04.05.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

      PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

      Annual award recognizes the distributor that demonstrates outstanding performance, loyalty, product knowledge, customer service and support.
      Kerry Pianoforte, Editor 04.05.21

    Trending
    • Raw Material Availability, Prices Hikes May Be 2021’s Biggest Issue For Coatings, Ink Sectors
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • What Are Automotive OEM Customers Looking For In Terms Of Performance?
    • HGTV Home By Sherwin-Williams Launches Ovation Plus
    Breaking News
    • BCF's Tom Bowtell Voted VP of World Coatings Council
    • Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • Barentz Expands Canadian CASE Team
    • Shepherd Color Company Opens Sales Office in China
    View Breaking News >
    CURRENT ISSUE

    April 2021

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    KD Pharma Acquires Rohner AG Manufacturing Assets
    Thorne Healthtech and PreCon Health to Launch Supplements for Pre-, Post-Impact Brain Health
    Green Leafy Vegetable Intervention Reduces Marker of Colorectal Cancer Risk, Study Finds
    Coatings World

    Latest Breaking News From Coatings World

    BCF's Tom Bowtell Voted VP of World Coatings Council
    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    EU Innovation Fund Evaluating Perstorp-created Project AIR
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Avantor to Acquire Ritter GmbH and Affiliates for $1B
    ZOLL Buys Sleep Apnea Device Maker Respicardia
    Digital Diabetes Management Market Projected to Reach $54 Billion by 2027
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lonza Expands PyroTec PRO for Endotoxin Testing
    FDA Accepts Airway Therapeutics’ IND for COVID Treatment
    Sanofi Invests in Cutting Edge Vax Production Site in Singapore
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Honest Co. Files for an Initial Public Offering
    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    Edition Spéciale by Luxe Pack is Postponed
    Happi

    Latest Breaking News From Happi

    OTC Pain Relief QR Cream Debuts in US Market
    Professional Beauty Association Opens Registration for Summit
    Makeup Leader Laura Geller Teams Up with Actress Fran Drescher
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Mark Andy launches monochrome digital print bar
    Label Traxx launches Siteline online artwork approvals system
    Kocher + Beck appoints new regional sales manager
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    NXTNano Adding Three Lines
    Honest Company Plans IPO
    Asia Wipes Summit Held Successfully in Shanghai
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SynerFuse, Cirtec Medical Partner to Develop Back Pain Management Device
    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL: 10 Teams Emerge Victorious in Round 4 of American-Made Solar Prize
    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login