J.W. Ostendorf (JWO)’s colourcourage® product campaign “BLACK N°1 & WHITE N°1” won the Plus X Award for Best Product of 2017.

The campaign was also recognized in four categories: Innovation, high quality, functionality, and ecology.

JWO was also selected as the Most Innovative Brand of 2017 in the Construction Materials product group. 
 
“We are delighted about this top accolade,” said Malte Meyer, managing director of Product Management and Marketing at JWO. “It affirms our successful role as an innovative made-to-measure manufacturer for DIY brands and own brands for paint in Europe.
 
“The whole DIY industry is in transition, with customers expecting new solutions that we provide in the form of tailor-made concepts and emotional brands such as colourcourage®,” Meyer continued. “Behind colourcourage® is the vision to established a completely new, authentic colour system. Interior design as a revolution that can be shared, inspires and makes paint come alive in its unique versatility. We have already successfully implemented this European concept in the UK. We are currently in the roll-out stage in Germany and we will be on the market in other countries soon.”
 
JWO produces with minimal emissions in one of the most modern paint factories in the world. The production facilities in Coesfeld, Germany are listed as an exemplary industry standard by the German Environment Agency in its “Cleaner Production Germany” database. JWO has already received multiple accolades from independent juries for its sustainability strategy.
 



Photo courtesy JWO