Turkish Town Transformed by AkzoNobel

Color is helping to transform the lives of hundreds of people in a coastal town in Turkey, thanks to a major community project being carried out by AkzoNobel’s Marshall paint brand.
 
More than 400 homes are being revitalized in the town of Kusadasi on Turkey’s western Aegean coast as part of the company’s global “Let’s Colour” program. Now in its final phase, the project is focused on brightening up homes in the Tepe neighborhood. Perched high up on a hill, the neighborhood was chosen for its high visibility. As well as helping to improve the lives of the 2,000 Tepe residents, the colorful makeover is also starting to attract curious visitors.
 
“We’re delighted that our passion for paint is helping to uplift local communities and create happy homes in and around Kusadasi,” said Rainer Schmidt, global director of consumer marketing for AkzoNobel Decorative Paints. “It makes us really proud when we see the difference our products can make.”
 
Carried out in partnership with the local community, the Venuart Group and the Kusadasi municipality, the ongoing project involves using more than 50,000 liters of Marshall paint and is the biggest “Let’s Colour” activity to be staged in Turkey so far.

 

“This is a crucial location for us, as it’s the first place seen by tourists when they arrive at Kusadasi port. It makes for a striking panorama, which is why we believe this project will make a great contribution to our community,” Kusadasi Mayor Özer Kayali said.
 
The transformation of the Tepe neighborhood is Marshall’s seventh project under the “Let’s Colour” banner since the program first became active in Turkey in 2010.
 
“It’s great to see how we can make living spaces more social, pleasurable and habitable while also inspiring and motivating people through the use of color,” said Marshall’s Marketing Manager Pinar Adabag.
 
During the first phase of the Kusadasi project, 177 homes were painted with Marshall Weathershield exterior paint, Akrikor, which is resistant to weather conditions in all seasons. The work on the remaining homes is scheduled to be completed by April 2019. It will bring the total amount of paint used for the company’s “Let’s Colour” projects to well over 1.3 million liters.