InstaColor iD is a new color matching tool that allows professional painters and designers to quickly determine the color of almost any surface.
The compact, handheld device is pre-loaded with all 1,996 colors in the brand’s Perfect Palette color system, and instantly suggests the top three corresponding colors, along with RGB, CMYK, Delta E and Hex color values.
“This is a huge time-saver for pros who are helping their clients get just the right color,” said Sara McLean, color expert for Dunn-Edwards. “Rather than starting their color search by sorting through a big a fan deck, at the press of a button they can determine the best color matches and then go to the fan deck and start sampling.”
She points out that while InstaColor iD is highly accurate, Dunn-Edwards always recommends that color samples be applied to the surface being painted and viewed in various light situations.
Users can identify a color anywhere by simply pairing the tool with an app on their iOS or Android device.
“It can be used on a previously painted wall or décor items such as a pillow or vase,” McLean added. “With InstaColor iD, you can find coordinating colors, build palettes, and save and share projects.”
The $89.99 InstaColor iD is available in any Dunn-Edwards store or authorized dealer and can be ordered online.