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    Breaking News

    Dunn-Edwards Introduces InstaColor iD Color Matching Tool

    The $89.99 InstaColor iD is available in any Dunn-Edwards store or authorized dealer and can be ordered online.

    Dunn-Edwards Introduces InstaColor iD Color Matching Tool
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    • Dunn-Edwards Paints Launches Online Ordering for Painting Professionals
    04.15.19
    Dunn-Edwards InstaColor iD is a new color matching tool that allows professional painters and designers to quickly determine the color of almost any surface. 
     
    The compact, handheld device is pre-loaded with all 1,996 colors in the brand’s Perfect Palette color system, and instantly suggests the top three corresponding colors, along with RGB, CMYK, Delta E and Hex color values.
     
    “This is a huge time-saver for pros who are helping their clients get just the right color,” said Sara McLean, color expert for Dunn-Edwards. “Rather than starting their color search by sorting through a big a fan deck, at the press of a button they can determine the best color matches and then go to the fan deck and start sampling.” 
     
    She points out that while InstaColor iD is highly accurate, Dunn-Edwards always recommends that color samples be applied to the surface being painted and viewed in various light situations.
     
    Users can identify a color anywhere by simply pairing the tool with an app on their iOS or Android device.
     
    “It can be used on a previously painted wall or décor items such as a pillow or vase,” McLean added. “With InstaColor iD, you can find coordinating colors, build palettes, and save and share projects.”
     
    The $89.99 InstaColor iD is available in any Dunn-Edwards store or authorized dealer and can be ordered online.

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