Launching with HMG’s Decorative coatings collection, other product ranges will be added as part of future growth plans.
Founded in 1930, the company believes that now is the time to take the leap into online sales in what is a fast-growing digital economy.
Working in partnership with Manchester-based e-commerce consultancy Digitl, HMG has created a fully responsive online store for both customers and stockists of HMG’s Decorative coatings range.
“We are delighted to announce the launch of our first ever E-commerce website, giving our customers access to everything they need in one place at their fingertips," said Gracienne Ikin, communications manager HMG Paints Ltd. "The multi-device access gives our customers the freedom to make a purchase at any time of the day and from any device. Keep your eyes peeled for discounts, product launches and other exciting information on our social media channels.”
Developed over the past six months, the E-commerce store will offer HMG’s water-based decorative coatings, UPVC coatings as well as kitchen coatings, with additional options for color-matched products to consumers specification.
The new website allows users to post product reviews, book training sessions at HMG, sign up for HMG Trade Professional club, and browse content including the latest product launches.
“This is an exciting milestone for HMG, [as] our Decorative collection is suited for an E-commerce strategy and jumped out as the place to start with our digital growth journey,” said John Falder, managing director HMG Paints Ltd.