The new website was designed to accommodate both frequent users and users who are not as familiar with Tnemec products, according to Mark Thomas, VP of marketing.
“The new Tnemec.com will be much easier for our customers to navigate and use,” Thomas said. “Our number one goal for the new website was for customers to have the ability to navigate the website more efficiently and quickly get them the information they need.”
Along with being more user-friendly, the new site is now easier to view and use on mobile devices, too, according to Thomas.
“Many of our customers are on the road or at job sites a lot of the time, so the new website will be very useful for them wherever they are," he said.
The website also includes more advanced product filtering capabilities, which makes it easier for new and returning customers to find the right product for their project. Visitors can locate a high-performance coating product based on chemical exposure, substrate and/or generic type.
“We want our website to guide the user towards getting a quality coating or lining applied to their structures,” Thomas said. “We think the new Tnemec.com accomplishes this, while also being more visually pleasing and representative of our brand and mission.”
Other features on the new website include access to hundreds of Tnemec project profiles, an updated color swatch request tool and Tnemec’s interactive water tank design tool, Tank3D.
“Many of the pages on the site are completely new, including our ‘Why Tnemec’ and ‘Leadership + Personnel’ pages,” Thomas said. “Just like our innovative product development process and our dedicated technical service in the field, this site is the result of lots of hard work behind the scenes and our company prides itself on these kinds of efforts.”
Tnemec celebrated the launch of the new website on Aug. 2, 2019, at the company’s main manufacturing facility in North Kansas City, Missouri. The company plans to continue making future improvements to Tnemec.com based on the needs of its customers.