Sherwin-Williams Automotive Finishes Announces Multi-year Contract with Larsen Motorsport

Sherwin-Williams Automotive Finishes renewed its contract with Florida-based Larsen Motorsports (LMS), sponsoring the jet dragster team with its U.S. Chemical & Plastics (USC) brand and Dominator truck bed liner. 

USC was the first body filler manufacturer in the U.S. and continues to formulate and manufacture high-performance repair and refinishing products in the U.S. and abroad.  
 
“Larsen Motorsports is a great fit for the Sherwin-Williams Automotive Finishes division and the USC and Dominator brands. The partnership is the perfect complement to our already established motorsports program,” said Bryan Nichols, Sherwin-Williams Automotive Finishes Motorsports marketing manager.
 
LMS is an award-winning innovator in jet drag racing and is a featured headliner at events across the country. Initially, the newly expanded relationship will focus on the USC Dominator product line with LMS Jet Dragster Driver Dewayne Hill at the wheel. Hill is a U.S. Marine who began his career as a crew member with LMS in 2011 and eventually moved into a driving position in 2017. 
 
“US Chemical was the first manufacturer of body filler in the U.S., and Dominator is known for being an easy-to-use bed liner that finishes the job quickly,” said Tom Smith, USC’s national sales manager. “Being first and being fast – our relationship with drag racing and Larsen is a perfect fit.”
 “Drag racing is a natural fit for USC,” added Chris Larsen, CEO and co-owner of LMS. “It’s unique among motorsports in that it brings a massive number of participants together that build high-quality specialized vehicles limited only by one’s imagination. The USC brand is supported not only in the professional collision repair setting but has an unprecedented following of do-it-yourselfers.”