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The entire BEHR Color Trends 2021 Palette is available exclusively at The Home Depot stores nationwide.
August 24, 2020
By: Coatings World staff
Behr Paint Company revealed the BEHR Color Trends 2021 Palette – a spectrum of 21 versatile shades spanning from essential neutrals to lavish bolds, enabling people to create energizing, yet comforting, new focal points in the home.
Whether it’s turning a playroom into a classroom or a guest bedroom into an office, this palette was curated to help do-it-yourselfers and designers level-up their color discovery process, embrace the latest design trends and transform tired spaces into welcoming havens.
The BEHR Color Trends 2021 Palette ushers in more of what the world needs right now: Elevated Comfort.
“This has been a year of unpredictability and 2020 has significantly changed our relationship with our home. When our color team began exploring a palette for the coming year, we knew it needed to be grounded in what we’ve been craving: comfort and personalization,” said Erika Woelfel, VP of color at Behr. “A new, ‘elevated’ articulation of ‘comfort’ goes beyond traditional beige, gray and green hues, and embraces color in a way that can redefine and enhance any type of space inside or outside the home.”
The societal changes introduced in 2020 have significantly altered the meaning of “home.”
From walls to walkways, color has never played a more important role in setting the mood in a space, creating a positive atmosphere, or providing a sense of well-being. As the home adapts to a “new normal,” color will continue to play an impactful role in ensuring living and workspaces –wherever they might be – feel pleasant, light, and productive.
To showcase how colors from the BEHR Color Trends 2021 Palette can be used in real homes, Behr has teamed up with 21 color-loving influencers for its “21 Days, 21 Colors, 21 Projects” program.
Influencers will share DIY projects featuring a color from the palette on social media, using #21DaysOfColor. Ranging from entire room renovations to small-scale refreshes, these projects will demonstrate the versatility offered within the new palette.
The BEHR Color Trends 2021 Palette is organized into six color themes: Casual Comfort, Subtle Focus, Optimistic View, Quiet Haven, Calm Zone and Outdoor Escape. Each theme evokes positivity in a variety of design styles, and each color was chosen for how it complements other colors—meaning, you can mix and match colors from each of the themes to suit any design aesthetic.
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