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Discovering creative solutions to improve the digital consumer experience is the focus of AkzoNobel’s 2022 Paint the Future regional startup challenge.
February 14, 2022
By: KERRY PIANOFORTE
Editor, Coatings World
Discovering creative solutions to improve the digital consumer experience is the focus of AkzoNobel’s 2022 Paint the Future regional startup challenge, which is all set to be launched in India. Startups are being invited to tap into the company’s broad knowledge and extensive expertise to help enrich their own business and build the best value proposition for their digital solutions. Launched in 2019 as our global startup challenge, Paint the Future has quickly become the largest collaborative innovation ecosystem in the paints and coatings industry. Since its introduced, it has been further expanded, with two regional programs taking place in Brazil and China, while two supplier challenges have also been staged. We’re now organizing our second global startup bootcamp, which is scheduled for this year.
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