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Vitex Launches PAINT BANK initiative to unite private enterprises to uphold and support major CSR actions, via donations and contributions.
April 19, 2022
By: DAVID SAVASTANO
Editor, Ink World Magazine
With a donation to the Greek public hospitals, the PAINT BANK initiative by Vitex is launched, targeting to unite private enterprises to uphold and support major CSR actions, via donations and contributions. The first action of the initiative was supported by 361 paint shops from all over Greece, each one of which donated 10 liters of the antiviral paint, Vitex with VAIRO, to upgrade the facilities of public hospitals. Upon completion of the action, Vitex doubled the donation, which resulted in more than 7,000 li-ters of Vitex with VAIRO to be applied and protect the hospital surfaces from viruses, including SARS-CoV2 coronavirus, as well as from bacteria blamed for hospital-acquired infections. The amount of paint that was collected, will be delivered in consultation with the Greek Ministry of Health, based on the needs of public health structures. It is estimated that with this amount of paint, 60,000m2 of interior walls can be upgraded. Upon delivery of the donation – at the premises of Vitex S.A. in Aspropyrgos – Mina Gaga, the deputy minister of health, thanked both Vitex SA and the paint shops for their offer. “The government and the Ministry of Health have as a priority the upgrading of the hospital infra-structures, so that both patients and hospital employees can be protected,” said Gaga. “For this purpose, we utilize resources of our regular budget, the recovery fund and the NSRF and, of course, private donations, as the one of the PAINT BANK initiative, which we welcome. Public and private initiatives can be combined for the best possible result within the NSS.” “Through this action, our company highlights the innovation and the collectivity of our ecosystem,” Armodios Yannidis, the CEO of Vitex S.A, said. “Considering as a starting point the development of a technology that for the first time makes the painted surfaces ‘self-disinfecting,’ we focused on a rare action of the group social responsibility of an entire sector. It is our honor that we led an ac-tion that united our partners from all over the country to support public hospitals throughout Greece.”
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