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Product enhancements designed to deliver effortless painting experiences.
July 27, 2022
By: DAVID SAVASTANO
Editor, Ink World Magazine
Benjamin Moore has reintroduced its ben® Interior paint with an enhanced formula that delivers effortless painting experiences for residential painting contractors and DIYers alike. The new ben Interior enables maximum ease of application and is easy to touch up and maintain, for a user-friendly painting experience with flawless premium results. The low- odor, zero-VOC formula provides improved scuff-resistance in every sheen and hides existing paint color in fewer coats. “The enhancements to ben Interior were developed with paint professionals and homeowners that aspire to a higher level of quality in premium paint in mind,” said Alyssa Scagnelli, senior product marketing manager for Benjamin Moore. “The proprietary technologies in the new formula ensure superior coverage with lasting results, encouraging both confidence and efficiency for painters at any skill-level.” To aid in the color selection process, Benjamin Moore recently introduced an updated digital color experience, making searching and selecting from its 3,500+ colors seamless. New enhancements allow users to search all colors, visualize how each appears in different lighting and more. After selecting their top choices, users can take advantage of paint color samples to test their selections before committing. Now available in Matte and Satin/Pearl, in addition to Eggshell and Semi-Gloss finishes, ben Interior can be tinted in 3,500+ Benjamin Moore colors and is available exclusively at Benjamin Moore retailers throughout the US, Canada and international distributors.
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