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The Interactive Virtual House Showcases Valspar’s 2023 Colors of the Year.
September 9, 2022
By: Kerry Pianoforte
Editor, Coatings World
Valspar announced the opening of the Valspar Color-verse web experience, a virtual house in the Metaverse featuring colors from the brand’s recent 2023 Colors of the Year announcement. Visitors can interact with the 12 Colors of the Year, create their own art with the colors, and play a hyper-casual game, called the “Dash to DIY. Valspar’s Color-verse is a 3D digital home, housed on valsparcolorverse.com, where people can explore and experience Valspar’s Colors of the Year color palette in a unique way, meant to encourage visitors to take inspiration from the experience and use the colors in their own home. Following Valspar’s 2023 Colors of the Year announcement, the launch of the Color-verse web experience enables visitors to demo and view the 12 featured colors in the Color-verse and get inspiration for their next project after experiencing the colors firsthand in the Metaverse. Visitors can navigate via pre-designated checkpoints or free roam using movement controls throughout the house. “We’re thrilled for Valspar to offer customers an unparalleled virtual experience to explore our Colors of the Year. Through the Color-verse, visitors can experience the 12 Colors of the Year firsthand in a way unlike Valspar has ever done before,” says Gus Morales, Vice President of Brand Marketing, Sherwin-Williams. “Aside from exploring the 12 Colors of the Year, the home is an engaging space for visitors to create art and play games and encourages visitors to order color chips to see how their top color picks look and feel in their home. The Color-verse features three options to navigate and interact with: ·
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