Valspar Opens its Doors to the Metaverse with the Launch of the Color-verse

Valspar announced the opening of the Valspar Color-verse web experience, a virtual house in the Metaverse featuring colors from the brand’s recent 2023 Colors of the Year announcement. Visitors can interact with the 12 Colors of the Year, create their
own art with the colors, and play a hyper-casual game, called the “Dash to DIY.

Valspar’s Color-verse is a 3D digital home, housed on valsparcolorverse.com, where people can explore and experience Valspar’s Colors of the Year color palette in a unique way, meant to encourage visitors to take inspiration from the experience and use the colors in their own home. Following Valspar’s 2023 Colors of the Year announcement, the launch of the Color-verse web experience enables visitors to demo and view the 12 featured colors in the Color-verse and get inspiration for their next project after experiencing the colors firsthand in the Metaverse. Visitors can navigate via pre-designated
checkpoints or free roam using movement controls throughout the house.

“We're thrilled for Valspar to offer customers an unparalleled virtual experience to explore our Colors of the Year. Through the Color-verse, visitors can experience
the 12 Colors of the Year firsthand in a way unlike Valspar has ever done before,” says Gus Morales, Vice President of Brand Marketing, Sherwin-Williams. “Aside from exploring the 12 Colors of the Year, the home is an engaging space for visitors to create
art and play games and encourages visitors to order color chips to see how their top color picks look and feel in their home.
 

The Color-verse features three options to navigate and interact with:

·       

The Paint Wing: Visitors

can enter the Paint Wing, an interactive wing where they can choose Valspar’s Colors of the Year and select walls of the living room, dining room, bedroom, bathroom and kitchen to be repainted. Once the “paint mode” is activated, a 3D color palette with the
12 Colors of the Year will open for visitors to select which color they want to paint each room in the house. Within the paint room, visitors can order free paint chips of the 12 colors and try them out for themselves at home.

·       

The Art Wing: Inspired

by the nature elements of the 2023 Colors of the Year, the Art Wing invites guests to create their own art of a 3D panorama nature scene using the 12 Colors of the Year. Other guests can “like” the artwork they see, and the artwork can be shared on social
media.

·       

The Game Wing*: Visitors

can also participate in a hyper-casual game where players navigate the “Dash to DIY.” In the game, visitors will maneuver a multi-lane road to Lowe’s, where they will pick up points for connecting with paint chips and avoiding obstacles. The scenery will also
be colored with Valspar’s 2023 Colors of the Year.





*Available on desktop and mobile only.