HMG and Prodrive Renew Technical Partnership

After a decade of success, HMG Paints has renewed its technical partnership with Prodrive, one of the world’s largest and most successful motorsport and technology businesses based in Banbury, UK.

The partnership, which began in 2013, has seen HMG’s range of paints and coatings appear on a number of iconic cars built and run by Prodrive in several global racing series and FIA World Championships. The most prestigious of which was the team’s win at 88th running of the 24 Hours of Le Mans endurance event in 2020 with Aston Martin Racing. The team’s cars use HMG’s Acrythane 4GTE paint system, and a colour developed by the HMG Advanced Colour Design Team.

“We’re delighted to be renewing our technical partnership with Prodrive,” said Paddy Dyson, HMG marketing manager. “The last decade has created some very special memories and we’ve been so proud to see our paints at such iconic events including 24 Hours of Le Mans, Six Hours of Spa and even the X-Games.”

Even though Prodrive is renowned for running successful global motorsport programs, including leading the 2023 FIA World Rally-Raid Championship (W2RC) with its Bahrain Raid Xtreme Team, and winning the 1995 World Rally [Drivers’] Championship with Colin McRae behind the wheel of the iconic blue Subaru Impreza 555, the new partnership will also see HMG support Prodrive in other areas of its business.

For almost four decades the Prodrive group of technology and design companies has also showcased its skills and agile approach to developing innovative engineering solutions in the automotive, aerospace, defence, and marine sectors alongside the design and manufacture of advanced lightweight composites.

“Prodrive’s enduring success has been based upon long term partnerships across all aspects of our business, and we are therefore delighted to be entering a second decade of collaboration with HMG who, for the last 10 years, have supported not only our motorsport programmes but also the development of our facilities. We look forward to many more years of success together,” added Richard Taylor, business development director (Motorsport) at Prodrive.

The manufacturer’s latest endeavor in both motorsport and automotive sectors, is the Prodrive Hunter Hypercar. A 600 bhp, four-wheel drive all-terrain adventure vehicle with unrivalled ability and performance across any landscape, the Prodrive Hunter road legal model was born out of the Bahrain Raid Xtreme racing team competition vehicle.  The race car, with its striking red and white painted livery, is driven by nine-time World Champion, Sebastien Loeb, in the toughest motorsport series, the W2RC, which includes the notoriously dangerous and challenging Dakar Rally as one of its race events.