Sikkens Wood Coatings Celebrates New Look, Expanded Product Portfolio

Sikkens Wood Coatings, part of AkzoNobel, is celebrating 2023 in style with a refreshed image and an expanded portfolio of interior wood coatings products.

The brand, which was founded in 1792, is being given a more modern, dynamic look, in tune with today’s wood coatings market, while its portfolio of wood coatings solutions is expanding to include interior products, in addition to its well-established exterior assortment.

As a result, Sikkens Wood Coatings will be able to offer a one-stop-shop solution to distributor partners and end-customers alike, with a fit-for-purpose portfolio to satisfy most industrial wood coatings requirements. 

These changes will be rolled out across Europe, Africa and the Middle East throughout 2023.

“This exciting new strategy represents a significant step forward for Sikkens Wood Coatings” said Chris Bradford, marketing director, Industrial Coatings, AkzoNobel. “By bringing interior coatings into the Sikkens Wood Coatings portfolio, we are building on the existing strengths of the trusted brand, while at the same time giving it a fresher, dynamic appeal and positioning it for continued growth in the years ahead.”

“This investment marks a significant and momentous occasion in our brand’s history.  We look forward to launching the products and refreshed brand to our customers and continue to provide strong support moving forward,” added Alan Hall, regional commercial director, Wood Coatings, EMEA, AkzoNobel.

The interior assortment includes products from the AkzoNobel Wood Coatings range of interior products, re-branded as Sikkens Wood Coatings for customers sourcing their products from distributors, so customers may already be familiar with some of the product names in the range, making the transition easy.

“Our customers can now find the wood coatings solutions they need – both exterior and interior – all in one place under the trusted Sikkens Wood Coatings brand. To complete the package, we’ve also launched an exciting, refreshed website, distributor portal, brand videos, a comprehensive catalogue featuring the full interior category and many other tools, all carrying our sharp, revived brand look and feel. These items have been carefully created to help our customers in their day-to-day business and add value,” said Sarah Skinner, regional product marketing manager, Wood Coatings EMEA, AkzoNobel.