Briolf Group to Invest $30 Million in Its First US Production Plant

On June 6, 2024, the communication office of North Carolina Gov. Roy Cooper officially made public the agreement by which Briolf Group and the local administrations, both the state of North Carolina and the city of Monroe, confirmed their understanding to start the project to establish the first productive investment in the US of the company based in Girona, Spain.

Located in Monroe, about 40 km from Charlotte, the investment includes the acquisition of a 130,000 square meter site. Over the next few years, this site will be developed into Briolf Campus, which will accommodate production facilities for the group’s various business lines.

The project is planned in multiple phases, initially involving the construction of a factory to locally produce Roberlo products, one of the companies of the group with global recognition in the car refinishing and industrial coating sector. Subsequently, production capacities and resources will be gradually expanded to locally manufacture products from the aerosol and adhesive divisions.

The company expects the project to take a minimum of two years to start production, will generate 100 direct jobs and will involve a total investment of more than $30 million.

“This is a historic event for us, both qualitatively and quantitatively,” said Jaume Juher, president of Briolf Group. “Having a production center in the US allows us to directly serve the current important market in the North American region. And at the same time, it positions us better to face the many opportunities for growth that the North American market offers us.

“This has been a very long road since the first commercial activities with the US began in the 1990s,” added Juher. “Years of hard work, difficulties and some mistakes from which we have learned a lot. But as always in the history of Briolf Group, the success of many people has made the journey worthwhile, and we are now facing a unique challenge.”

Briolf Group, specializing in the manufacture and sale of coatings and adhesives, and owning companies such as Roberlo, Montana Colors, and Chemfix, closed 2023 with consolidated sales of €245 million. This marks a growth of nearly 30% compared to the previous year. Over the past three years, driven by a combination of organic growth and an intense acquisition strategy, the company has doubled its turnover and established itself as a leader both nationally and across Europe.