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Tinted to any color and offered in multiple sheens, this new product helps customers reimagine spaces without renovation
September 6, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
HGTV Home® by Sherwin-Williams introduces Cabinet & Furniture paint, a new acrylic urethane enamel that provides a factory-like finish on cabinets and furniture, can be tinted to any color, and is offered in satin and semi-gloss sheens. Sold exclusively in store and online at Lowe’s, this new product innovation contributes to the HGTV Home by Sherwin-Williams solid foundation of legendary quality paints and exceptional customer satisfaction. This product will help give new life to existing cabinetry and furniture without the high cost of renovation. Ideal for kitchens and bathrooms, HGTV Home by Sherwin-Williams Cabinet & Furniture paint resists stains, scuffs, scratches and moisture; provides a mildew- and mold-resistant finish; and easily cleans up with soap and water. Cabinet & Furniture paint provides a hard, factory-like finish with ultimate durability, exceptional adhesion and coverage, and prevents doors and drawers from sticking. The product applies like an oil-based paint by brush, roller or sprayer with no brush marks. “We are excited to unveil our new Cabinet & Furniture paint to inspire homeowners to reimagine their spaces,” said Krystal Mindeck, product marketing director, HGTV Home®by Sherwin-Williams. “This product comes at the perfect time as economic trends show homeowners are staying in their current homes and renovating them to fit their evolving needs, but the cost of renovation is high. The Cabinet & Furniture paint provides a home refresh at a savings.”
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