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Taking place throughout the entirety of April, Contractor Appreciation Month is an expression of gratitude to painting contractors across North America.
April 1, 2025
By: KERRY PIANOFORTE
Editor, Coatings World
Benjamin Moore celebrates its fourth-annual Contractor Appreciation initiative, honoring the dedication and craftsmanship of residential and commercial painting professionals. Taking place throughout the entirety of April, Contractor Appreciation Month is an expression of gratitude to painting contractors across North America who transform the spaces in which we live and work. “At Benjamin Moore, we believe in the transformative power of our paint. For generations, our unwavering passion for creating exceptional products and colors – crafted with the finest ingredients – has been at the heart of everything we do,” said Mindy Murphy, vice president, customer segmentation marketing at Benjamin Moore. “The skill and craftsmanship of hardworking painting professionals are the foundation of our success, and we are honored to recognize and celebrate their contributions this month – and beyond.” As part of the month-long celebration, Benjamin Moore is taking its Contractor Appreciation initiative On Tour for the second consecutive year, visiting thousands of professional painters across 25 North American cities. In partnership with its network of locally owned retailers, Benjamin Moore will host in-store events, offer exclusive promotions, and organize hospitality events at select tour stops providing contractors with valuable opportunities to network and learn more about the Benjamin Moore brand. In addition to these events, Benjamin Moore will be giving away a fully customized work truck. One contractor will win the truck, fully equipped with everything needed to elevate their business. Benjamin Moore will also spotlight new innovations of premium and commercial products formulated to deliver the premium levels of performance contractors – and their clients – expect from Benjamin Moore:
Its most popular paint works harder for you with superior flow and leveling for a beautiful, smooth finish that stands up to daily use.
Specifically formulated to tackle one of the most difficult painting environments: high moisture.
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