The European Coatings Show is one of the leading coatings and ink shows in the world, and is the ideal opportunity for major suppliers to highlight their new products while also enjoying networking with old friends and customers. This year’s show will be no exception.

“The European Coatings Show, as the major event in the industry, always offers Lubrizol a great opportunity for exchange with new and existing customers, to learn about trends in the industry, and to showcase our innovative technologies,” said Anja Kloth, EMEAI regional marketing manager, Lubrizol. “It’s exciting and valuable to meet with some of the most significant decision in the industry.”

“The show provides a unique opportunity to have meaningful, in-person conversations with customers we don’t get to see often,” said Darren Bianchi, president and CEO of Brilliant Group. “It’s a chance to learn more about their needs, understand the state of their business, and showcase our latest advancements in fluorescent and phosphorescent pigments—helping them find the right solutions to stand out in their applications.”

“For Vibrantz, ECS presents significant advantages, including the opportunity to showcase our expanded portfolio of sustainable products, strengthen relationships with current and potential customers, and gain insights into emerging industry trends,” Caitlin Ramsey, senior manager, marketing communications for Vibrantz Technologies, said. “These interactions are crucial for aligning our innovations with market needs and reinforcing our position as a leader in color solutions.”

Falko Orlowski, EVP of Trust Chem, said that attending the European Coatings Show offers several key advantages, including networking, market insights, brand visibility and product feedback.

“It allows us to connect with global industry professionals, potential clients, and partners,” Orlowski said. “We gain valuable insights into emerging trends, technologies, and customer needs, and it’s an excellent opportunity to enhance our brand presence and demonstrate our commitment to innovation. Direct interactions with customers and experts help us refine our offerings and stay competitive.”

Kevin Sonby, vice president sales CPS for OXERRA Americas, said that the European Coatings Show is always an exciting time to engage with its partners, share knowledge and reinforce OXERRA’s leadership in the industry.

“We can’t wait to meet you there and discuss how we can help bring your color vision to life,” Sonby said. “It’s an excellent opportunity to connect face-to-face with industry professionals, discuss real-world challenges and demonstrate how OXERRA’s expertise and expanded product portfolio can support their evolving needs. With a strong commitment to quality, consistency and technical excellence, we look forward to meaningful conversations that drive progress and inspire new possibilities in coatings.”

Julie Haevermans, chief marketing officer, Arkema Coating Solutions, said that the European Coatings Show is a unique opportunity to strengthen its presence in the industry and collaborate with partners. 

“This year again, we are joining forces together with industry leaders to discuss most recent consumer demands and societal expectations, where the industry needs to move faster, and more importantly, offer real-world examples of how we can answer,” added Haevermans. “On Tuesday, March 25 at 4 pm at Arkema Booth 308, Hall 3A,  we will be hosting a panel discussion with PPG, AkzoNobel, Omya, Beckers and ADEO focused on accelerating carbon footprint reduction across the coatings value chain.”

New Products at ECS 2025

Showcasing new technologies is one of the major benefits of the European Coatings Show, and as always, suppliers have a lot to show this year.

“At this year’s European Coatings Show, we are thrilled to unveil a series of pioneering products crafted at our two newly inaugurated manufacturing hubs,” Orlowski said. “These avant-garde establishments empower us to provide revolutionary solutions, meticulously designed to meet the dynamic demands of the coatings, plastics, and eco-friendly ink industries.”

Haevermans said that while Arkema is showcasing its portfolio at the booth, its efforts at ECS center around cooperative activity across the value chain – aligned around addressing three industry expectations:
• High performance solutions: “There is no compromise here and there will be no innovation in other areas if we did,” Haevermans said.
• Low carbon footprint: Sustainability must be built into every solution.
• Affordability: Any solution has to be economically viable to drive a real market shift.

Arkema will showcase a wide range of sustainable solutions for key trends in coatings and adhesives to improve Home and Living Comfort, Building Efficiency, Resilient Infrastructure and Mobility.

Home & Living Comfort features high-performance and bio-based products for paints and wood coatings, with up to 93% bio-based content, reduced TiO2 usage, and recycled-based powder coatings for metal furniture. Building Efficiency includes products that enhance indoor and thermal comfort, reduce air conditioning consumption with cool roof coatings, protect and waterproof construction coatings, and help develop easy-to-clean and UV-resistant roofing and façades.

With Resilient Infrastructure, Arkema contributes to decarbonizing the built environment by using safer materials with lower embodied carbon and long-lasting performance, including advanced coatings, while Mobility features innovations in dielectric insulation coatings, fire, corrosion and impact protection, thermally conductive solutions for EV batteries, urable vehicle refinish and OEM coatings, and materials for assembling electronic components.

“At the European Coatings Show, we're excited to showcase our micronized pigments, which offer superior dispersion, color consistency, and efficiency for coatings applications,” Sonby said. “Our portfolio includes MAPICO, CathayRed, Ferroxide, and Copperas Red, offering the broadest and most linear pigment selection in the industry. These high-performance pigments deliver exceptional tinting strength, superior opacity, and outstanding weather resistance. Our portfolio provides our customers with long-lasting color stability in both interior and exterior applications.”

“We are offering Silmer ACR DT-10 and other approaches for oleophobicity,” said Robert Ruckle, global marketing and sales director, Siltech Corporation.

“Lubrizol will showcase our latest technology innovations which can bring differentiated performance to our customers’ brands,” Kloth said. “We are highlighting our innovations in the areas of 100%-active polymeric dispersions, dispersants for water-based coatings, high-solids wax additives, PTFE-free wax alternatives, polyamide-based PUDs, and high-solids PUDs.” 

Ramsey said that at this year's ECS, Vibrantz’s Color Solutions team will highlight several key products, including its Pearls tinting technology and sustainable product portfolio.

“Attendees can learn about the latest advancements in our Pearls tinting technology, including updates on the construction of our new Pearls plant and customer testimonials,” Ramsey said. “We will showcase our expanded range of eco-friendly products, like Cool Colors infrared reflective pigments designed to improve energy efficiency in building and construction applications. We invite all attendees to visit us in Hall 3C – Booth 140 to discover how Vibrantz Technologies continues to bring color, performance, and vibrancy to life.”

“We’re excited to showcase our full portfolio of fluorescent and phosphorescent pigments at ECS 2025, but the highlight this year is our latest innovation—the Brilliant Low Migration Fluorescent Ink Base (LMB Series),” Bianchi said. “Designed for food-safe packaging and other sensitive applications, LMB Series offers high tinctorial strength and compliance with a number of Swiss/EC/EU regulations. LMB Series provides printers, ink makers, and brand owners with a safe, versatile, and vibrant fluorescent ink base that meets strict low migration and indirect food contact standards, ensuring compliance without compromising on brightness.”

“At the show, we’ll be launching Polyboost, a first-of-its-kind multifunctional additive that improves stability of both pH and viscosity of paint formulations while supporting low preservative use rates, which may avoid an H317 hazard label,” said Nigel Atkinson, VP – paints & coatings for Arxada. “We’ll also be introducing Polyphase 862CR, a broad-spectrum, diuron-free TIME preservative developed for customers in Europe. The preservative offers long-lasting anti-fungal & anti-algal dry-film protection and reduced leaching into the environment, with the potential to enable hazard label-free paints.

Atkinson added that Arxada will also be focusing on its service capabilities.

“Each day of the show at 2 pm in stand 4A-436, we’ll be hosting regulatory talks with our expert staff, in which we’ll cover the challenges customers face, particularly in Europe, and the solutions we offer,” Atkinson continued. “With over 100 years of combined experience, our regulatory team is well-versed in the complexities and challenges of a difficult regulatory environment and can help customers understand their options and paths forward for compliance and performance.

“We’ll also be focusing on our technical service capabilities in Europe and globally, including microbiology and application expertise to enable customers to elevate their coating performance and durability,” Atkinson noted. “We’ll also discuss our TMMA (‘The Microbial Management Advantage) program, which is a consultative program with a holistic, life-cycle approach to contamination control and preservation optimization.”