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Barger House 129 Park Street Kolkata,WB India 700017
Welcome to the official LinkedIn page of Berger Paints India Limited. ‘A Legacy of Trust and Innovating for Future’ – the driving forces of Berger Paints – reflect the very spirit of its founder Lewis Berger – who laid the foundations of brand Berger way back in 1760 in the UK. With modest beginnings in India in 1923, we are celebrating a century of inspiring beautiful spaces.
Berger Paints India Limited is the second largest paint company in the country with a consistent track record of being the fastest growing, quarter on quarter, for the past few years. Committed to being a responsible corporate citizen with importance to our customers, Berger proactively pursues strategies both within and without that bring multiple societal and environmental benefits to all stakeholders.
Markets Served: Decorative coatings, Automotive coatings, Industrial coatings, Powder coatings
Berger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 85.3% of sales, automotive 2.8%, general industrial 2.4%, protective coatings 8.4%, auto refinish 0.3% and powder 0.8%.
In this year’s CEO Forum, Abhijit Roy, managing director and CEO, said, “2024 has been an eventful year for the industry, marked by some demand headwinds with many industry players not faring as well as in earlier years. However, Berger Paints will deliver high single-digit volume growth and muted value growth coming on the back of a 5% price decrease taken last year in decorative paints that constitutes close to 80% of our business. The industrial and protective coatings businesses did better, clocking healthy volume and value sales growth. The industry is also seeing increased competition, with several new entrants over the past 12-24 months, leading to a more dynamic and competitive landscape. We anticipate a period of market adjustment and realignment as a result.”
Key Brands and Market Segments Served:
• Interior Wall Coatings: Silk /Silk Glamor (Luxury), Easy Clean Fresh/Easy Clean/Easy Clean Silky Touch (Premium), Rangoli (Regular), Bison/Bison Glow/Bison Lite/Neo Shakti Interior (Economy)
• Exterior Wall Coatings: Weathercoat LongLife15/ Weathercoat LongLife10/Weathercoat LongLife Flexo (Luxury), Weathercoat Anti Dustt Kool/WeatherCoat Antidustt / WeatherCoat Glow/ WeatherCoat Champ (Premium), Walmasta/Walmasta Glow/Walmasta Lite (Economy), Neo Shakti Exterior DuroCem (Economy)
• Metal & Wood: Luxol/Luxol PU enamel (Premium), Butterfly (Regular), Jadoo (Economy)
• Wood: Imperia (luxury), Wood keeper (Regular)
• Waterproofing: Home Shield
Latest product launches:
• To address the needs of bottom-of-the-pyramid consumers, Neo Shakti Interior and Neo Shakti Exterior (latex-based paints) were launched.
• In the interior luxury segment, Easy Clean Silky Touch was introduced, offering stain-free walls and a silk-like smooth finish.
Markets Served: Decorative coatings, Automotive coatings, Industrial coatings
Berger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 85.6% of sales, automotive 2.7%, general industrial 2.6%, protective coatings 8%, auto refinish 0.2% and powder 0.8%.
In this year’s CEO Forum Abhijit Roy, managing director and CEO said, “2023 has been a reasonably good year for Berger in a paints market that had moderate growth. We had a double-digit volume growth YTD December and a very strong operating profit growth on the back of raw material price reduction. We have achieved most of the goals that we had set for ourselves at the beginning of the year. Our distribution expansion for one, has happened at a faster clip than before. Many of our key categories like construction chemicals, emulsions and automotive paints have shown significant improvement this year. In the first three quarters, we have been very competitive with our peers in the market with very healthy profit growth in the third quarter. And having turned 100 years in India in the last month of the year, we are now approaching 2024 with a great sense of expectation and optimism.”
Latest product launches include:
2023 Success Story
Berger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 85.8% of sales, automotive 2.7%, general industrial 2.5%, protective coatings 8%, auto refinish 0.2% and powder 0.8%.
In this year’s CEO Forum, Abhijit Roy noted, “all segments of the Indian paint market have seen a complete revival from the temporary, pandemic-induced slowdown in demand. While 2021 largely saw a return of demand for architectural decorative products, 2022 saw the wheel turn full-circle and a revival of demand from the industrial and automotive segments as well. Like the rest of the industry worldwide, we too saw an unprecedented and continued pressure on raw material prices and consequent pressure on the bottom-line. Throughout the year, our push for revenue growth was balanced with actions taken to maintain our margins. Berger has been driving a cost-awareness program, while working on improving productivity and realizations from some consumer segments.
“We have had three good quarters of revenue growth and expect a strong fourth quarter as well, with some recovery of EBITDA margins.
2022 Success Story
Berger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 86.8% of sales, automotive 2.4%, general industrial 2.5%, protective coatings 7%, auto refinish 0.2% and powder 1.1%.
In this year’s CEO Forum, Abhijit Roy noted the paints and coatings market in India faced and successfully weathered a lot of headwinds in 2021. “The economy, that had revived after the 2020 pandemic, stuttered again as the new fiscal began with yet another wave of the pandemic. But India brought it under control with the world’s largest vaccination drive. Raw material prices hardened throughout the year and all companies had to take a series of price increases.”
However, the Indian market has time and again proven to be resilient and demand in the decorative paints segment, held up well,” he added. “Protective coatings business is back on even keel. Industrial and automotive segments have revived, though it will take a while for demand to hit pre-pandemic levels. Overall Berger Paints has registered good top-line growth in the first three quarters. Increased input costs have muted bottom-line growth overall for the industry.”
2021 Success Story
Latest Product Launches
Markets Served: Decorative coatings, Automotive coatings, Industrial coatingsBerger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 87.6% of sales, automotive 2.5%, general industrial 2.2%, protective coatings 6.3%, auto refinish 0.1% and powder 1.2%.
Berger acquired 95.53 percent of paid-up equity share capital of STP Limited, a waterproofing and construction chemical company. Brands by Segment
Berger Paints India’s wholly-owned subsidiary Beepee Coating Pvt. Ltd. has recieved gold in the Manufacturing & Engineering – Small Enterprise Category in the 14th ICC Environment Excellence Award 2020. The Environment Excellence Award is one of the most coveted recognition that is bestowed to an organization for excellent environment management by the Indian Chamber of Commerce (ICC). It acknowledges their commitment towards the social well-being of the people and the planet. This event offers a great platform to spread environmental awareness as well as motivate organizations towards sustainable economic development.
Berger Paints India Limited manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 4,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 86.2 percent of sales, general industrial and automotive comprise 5.6 percent, protective coatings comprise 6.8 percent and powder is 1.4 percent of sales.
Berger acquired 95.53 percent of paid-up equity share capital of STP Limited, a waterproofing and construction chemical company.
Brands by Segment
2019 New Product Launches
Launch of the color visualizer app for consumers for exploring colors, shades, textures, faux finishes, etc virtually and in 3D for both interior and exterior surface.
Berger Paints India Limited was founded in 1923 and is a leader in the Indian paint market. The company manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 3,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 81.7 percent of sales, general industrial and automotive comprise 10.8 percent, protective coatings comprises six percent and powder is 1.5 percent of sales. Berger’s paint division related to automotive coatings and related ancillaries was transferred to BNB Coatings India Private Limited (now renamed Berger Nippon Paint Automotive Coatings Private Limited), an existing joint venture between Bergen Paints and Nippon Paints Automotive Coatings,
Product Launches in 2018
In a recent interview with Coatings World, Managing Director and CEO Abhijit Roy spoke about the company’s performance in 2017: “It was a good year for us and we achieved double digit growth in revenues and profit in spite of the disruption caused by the implementation of GST. We have a strong presence in most segments and almost all of our divisions have posted strong growth this year. This is in part due to our continued focus on our people, R&D and market-led innovation.
“Berger operates in diversified segments from decorative paints, automotive, general industrial, auto refinish, powder coatings and marine paints,” he continued. “The largest growth opportunities for us would be Wall Coatings within Decorative Coatings and Protective Coatings. These are the segments on which R&D and Sales and Marketing focus largely.”
Berger Paints India Limited was founded in 1923 and is a leader in the India paint market. The company manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 3,000 employees and more than 15,000 dealers. Architectural/decorative coatings comprise 83.8 percent of sales, general industrial and automotive comprise 8.6 percent, protective coatings comprises 6.1 percent and and powder is 1.5 percent of sales. Berger’s paint division related to automotive coatings and related ancillaries was transferred to BNB Coatings India Private Limited (now renamed Berger Nippon Paint Automotive Coatings Private Limited), an existing joint venture between Bergen Paints and Nippon Paints Automotive Coatings
Berger Paints Completes Acquisition of Saboo Coatings
Berger Paints India Ltd has completed the acquisition of specialty coatings maker Saboo Coatings Pvt. Ltd. It acquired Saboo Coatings’ shares for $1.12 million, subject to closing adjustments for variations in net debt and working capital.
Following the transaction, which was approved by the Berger Paints board on May 30, Saboo Coatings is a fully-owned subsidiary of Berger Paints. The acquisition of Saboo Coatings, which makes specialty liquid coatings used in farm and construction equipment, automobiles, fans, electronics, elevators, handicrafts and home furnishing, will boost Berger Paints’ industrial coatings business.
Berger Paints’ board also approved the acquisition of a 51 percent stake in Saboo-Hesse Wood Coatings Pvt. Ltd, which sells acrylic wooden coating. The balance 49 percent in the subsidiary is held by Hesse Shares GmbH of Germany.
Berger Paints India Limited was founded in 1923 and is a leader in the India paint market. The company manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 3,000 employees and more than 15,000 dealers. Berger Express Painting (XP) was launched in 2015 across India. It is an initiative to upgrade the painting process using technology to make it “Faster, Cleaner and Better.” The tools come with an in-built vacuum suction system which sucks the dust into a bag thereby keeping the surroundings dust-free and minimizes paint drippage/spillage during painting. The mechanized painting further process speeds up the surface preparation and painting process ensuring that the painting job is completed in about half the time as compared to manual processes.
Berger Paints India Limited was founded in 1923 and is a leader in the Indian paints market. The company manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, approximately 3,000 employees and more than 15,000 dealers.
The company recently announced plans to open a plant in the Russian town of Nevinnomysk in the Stavropol region. News outlets have reported that Berger officials are finalizing a site for the factory at Nevinnomysk, for which four to six hectares of land are required. The company plans to invest at least $5 million in the project and create approximately 50 jobs.
Berger Paints India Limited was founded in 1923 and is a leader in the Indian paints market. The company manufactures and markets a range of decorative and industrial paint products and has operations throughout India with seven manufacturing facilities, more than 135 depots, more than 2,500 employees and more than 15,000 dealers. The company, mainly known for value for money products is slowly changing its image with more and more luxury offerings. Berger Paints MD Abhi-jit Roy said moving from mid-end to luxury-end will also improve profitability. Roy pointed out that the premium decorative brands – Silk, Easy Clean and Weather Coat – are likely to cross Rs 100 crore mark each in this fiscal year.
Under Wawer's leadership, CPMA has strengthened its position as the recognized voice for the North American color pigments industry.
By: David Savastano
By: KERRY PIANOFORTE
Solution offers high-performance results, exceptional value .
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