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Briolf Group S.L

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Company Headquarters

Ctra. N-II, km 706,5 17457 Riudellots de la Selva, Spain

Driving Directions

Brand Description

Briolf Group is an industrial group focused on the specialty chemicals field. The company has seven production centers, five R&D facilities and 1,176 employees globally.

The group has a clear emphasis on international growth and is the result of the drive and expansion of the family-run company Roberlo, located in Riudellots de la Selva. With five R&D&I centers and six production centers, it combines more than 50 years of experience in the creation, development and sale of paints, coatings and adhesives for multiple fields such as the automotive, industry, fixing, decoration, and aerosol spray sectors.

People, passion and chemistry are the main drivers of this corporate group that has established itself as a family of companies, respecting each of the different business cultures through close coordination between the different companies and management structures of the group.

Key Personnel

NAME
JOB TITLE
  • Jaume Juher
    President
  • Xavier Sague
    Managing Director
  • Didac Cerda
    COO
  • Miquel Calvo
    Chief Information Officer
  • Lluis Martinez
    Chief Technical Officer

Yearly results

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $304 Million

Revenue: $304 million

Markets Served: Automotive refinish coatings; Industrial coatings; Plastic and glass coatings; Aerosols fine arts and industrial

Briolf ended the 2025 financial year with revenues of over $304 million, up from around $285 million in the previous year. This result underlines the company’s ability to deliver consistent performance while consolidating a sustained, long-term growth strategy built on focus, resilience and operational excellence.

A new organizational approach to maximize our full potential – David Domínguez, chief strategy officer

Since 2022, Briolf has undergone a continuous transformation that has strengthened its position across the industries in which it operates. In less than 15 months, it has acquired three manufacturing companies in different sectors, increased group revenue by more than USD 100 million, expanded its manufacturing and R&D centers from five to eight, and steadily grown its international presence by adding an average of two subsidiaries and commercial operations per year.

Enhanced technical capabilities, the development of competitive products and technologies have strengthened our position against leading market players. Combined with the significant transformation undertaken in recent years and a clear commitment to continuous evolution, this progress has driven a strategic reflection: whether future challenges can be successfully addressed without further organizational readiness.

As a result, we have defined and initiated a new organizational approach designed to better prepare the Group, enhance its adaptability, and support sustained growth and competitiveness.

This approach is based on structuring the business into divisions rather than individual companies, enabling a more integrated view of each market and maximizing reach. Governance bodies have been thoroughly reviewed to improve efficiency and effectiveness, while strengthened corporate structures allow key functions such as Legal, IT, and Finance to operate in a coordinated, cross-functional way.

At the same time, the model fosters continuous collaboration across divisions to capture operational, technical, and commercial synergies, while incorporating the geographic dimension as a key factor for closer and more effective business management.

In this context, the creation of new roles such as division vice president and regional vice president, together with the reinforcement of corporate structures, represents an important step toward unlocking the group’s full potential and enhancing both growth and profitability.

The global coatings industry remains mature, with uneven growth across segments. While areas such as Automotive OEM face significant pressure, others—particularly protective coatings—offer strong growth potential. Market concentration is high, with a few dominant players holding substantial share. Their scale and brand strength create barriers, but also open opportunities for agile competitors to offer credible alternatives.

At the same time, industry consolidation is reshaping distribution channels, creating short-term disruption and entry points for new positioning. Increasing regulatory and sustainability demands are raising costs and complexity—especially for SMEs—forcing some players to scale, consolidate, or exit. In parallel, geopolitical instability (tariffs, supply chain disruptions, cost inflation) is adding volatility and risk across markets.

Strategic Response

To navigate this environment, Briolf has focused on strengthening its competitive position through:

• Portfolio expansion to match leading players (e.g., paint mixing systems across refinish and industrial coatings).

• Brand and product segmentation to address diverse customer needs (e.g., WEPRO aerosol range).

• Innovation investments in new technologies to access high-value niches (e.g., advanced industrial adhesives).

• Focus on high-growth, value-added segments, such as composites.

Commercial & Geographic Expansion

• Strengthening global presence, with emphasis on consolidation in the Americas and expansion in Asia.

• Leveraging commercial synergies across divisions and a multi-sector customer base to maximize cross-selling and efficiency.

Strategic Objective

All initiatives aim to build a robust, differentiated value proposition that increases market share across business divisions. In a volatile and uncertain environment, Briolf’s strategy position’s reliability and trust as core pillars to strengthen customer relationships and ensure sustainable growth.

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $285 Million

Markets Served: Automotive refinish coatings, Industrial coatings, Plastic and glass coatings, Aerosols fine arts and industrial

Headquartered in Girona, Spain, Briolf Group S.L. had a strong year in 2024. The company has seven production centers, five R&D facilities and 1,176 employees globally. Briolf distributes its products in more than 120 countries.

Briolf closed the 2024 fiscal year with revenues exceeding €260 million ($285 million), representing a 6% increase compared to 2023, when the figure was around €245 million. With this result, the company has achieved 10 consecutive years of positive growth and consolidates its exponential evolution through a clear and sustained strategy.

This strategy is based on five fundamental pillars: i) diversification, to strengthen its solidity and expand capabilities and product offerings in increasingly demanding markets; ii) operational excellence, aiming to gain efficiency and quality in all processes; iii) internationalization, extending its presence and operations on a global scale; iv) innovation, developing cutting-edge solutions adapted to the new market needs; and v) intensification, optimizing resources and processes to ensure sustainable growth.

“These are excellent results, especially considering the challenges faced in 2024: inflation, geopolitical tensions, fluctuations in logistics costs,” said Xavier Sagué, Briolf’s managing director. “We continue building a solid track record of growth, and the forecasts for 2025 are excellent: we expect to close the year reaching approximately €294 million in revenue, which would represent an increase close to 12%.”

Since 2014, Briolf has driven a phase of sustained growth through strategic acquisitions that have allowed it to access new sectors, technologies, and key geographies. Currently, the group is structured into three business divisions that combine specialization, innovation, and a strong international focus:

• Coatings, where it all began in 1968 with the founding of Roberlo, specialized in repainting solutions for vehicle repair. This division has expanded in recent years to also include coatings for general industry, automotive OEM, and packaging, and was strengthened with the addition of Cromaresme in 2017.

• Aerosols, with a diversified focus covering products for street art, decoration, DIY, and industrial use. This division was consolidated with the acquisition of Montana Colors in 2018, a global leader in street art, and Areco in 2022.

• Bonding, focused on adhesive and fillers solutions for sectors such as construction, wood, marble and stone, as well as composites. It started with the purchase of Chemfix in 2014 and has recently expanded with the addition of Impacar (2022) and Intec (2023).

All these advances represent a further step towards achieving its 2021-2026 Strategic Plan, which aims to achieve revenues of €300 million by 2026.

To achieve this, Briolf will continue working in line with the same strategic pillars developed over recent years, with special focus on reversing trends in some recently restructured or newly incorporated commercial subsidiaries to increase their potential and results, enhancing synergies between different product lines, brands, and businesses in each country, innovating and continuing to invest in launching and developing new high-value products and solutions; as well as continuing its global expansion through the creation of new commercial subsidiaries and maintaining accelerated, profitable growth while balancing country risk. It will achieve all of this while keeping its essence intact: a personal approach, long-term partnerships, and trust in its people.

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $269.5 Million

 

Markets Served: Automotive refinish coatings, Industrial coatings, Plastic and glass coatings, Aerosols fine arts and industrial

Briolf Group S.L. had an excellent year in 2023, with sales jumping more than 30% to $269.5 million. This growth was driven by a number of factors, beginning with extremely strong growth rates in US and Mexico in both car refinish and industrial coatings. In addition, the industrial coatings division of Roberlo continued its strong performance, growing more than 30%. The company also made a strategic entry in high-value markets such as composite materials through the acquisition of the Italian company Intec srl.

In a significant move, Briolf announced plans for its first production plant in the United States, to be located in North Carolina.

“This is a historic event for us, both qualitatively and quantitatively,” said Jaume Juher, president of Briolf Group. “Having a production center in the U.S. allows us to directly serve the current important market in the North American region. And at the same time, it positions us better to face the many opportunities for growth that the North American market offers us.”

In a significant move, Briolf opened Roberlo Korea, its first subsidiary in Asia, as well as new subsidiaries in Colombia and Australia. Briolf also took an important step forward in the OEM automotive market with several new projects with relevant European players. Despite the negative general trend for decorative coatings, the companies of Briolf’s Aerosol division had a positive trend, both growing compared to 2022, with water-based aerosol technology providing a strong performance. Briolf officials noted the strong position of Chemfix in the market of chemical anchoring manufacturers, with sales growing almost 30%.

Briolf has implemented its strategic plan 2022-2026, which is based on five main pillars to face the key trends of the industry. These include increasing its level of product diversification both geographically and product-wise; expanding activities (production and distribution) in more markets with more companies and subsidiaries; maximizing synergies and taking advantage of market opportunities; promoting innovation at all levels of the organization; and operational excellence.

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $205 Million

Markets Served: Automotive refinish coatings, Industrial coatings, Plastic and glass coatings, Aerosols fine arts and industrial

Headquartered in Girona, Spain, Briolf Group S.L. enjoyed growth close to 25% and reached a turnover of more than €190 million. The company expects that 2023’s sales will exceed €250 million as a combination of organic growth and acquisitions.

Briolf added some key acquisitions recently, beginning in February 2022 with IMPA CAR srl, a Treviso, Italy-based specialist in polyester and epoxy fillers for multiple sectors as refinish, industry, wood repair, marble and stone. In November, Briolf acquired Areco Italia SPA, Milan, Italy. Areco Italia produces aerosol paint for DIY, decorative, automotive and industrial applications, and had $32 million in sales in 2022.

In July 2023, Briolf acquired 100% of the company INTEC, also from Italy, a leader in the automotive refinishing paint market. INTEC offers putties, pastes and adhesives for the composite materials sector, which can be used for building ships or wind turbines.

Briolf Group’s brands include Roberlo (car refinish and industrial coatings); Cromaresme (glass coatings); Montana Colors (street art and decoration); and Chemfix (construction and wood adhesives). The company also has two private label brands: Areco, aerosol paints for decoration, and Impacar, for construction, wood and automotive. The company employs approximately 950 people.

Briolf Group closed 2022 with growth close to 25% and reached a turnover of more than €190 million. The expectation for 2023 is to exceed €250 million.

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $178 Million

Markets Served: Automotive refinish coatings, Industrial coatings, Plastic and glass coatings, Aerosols fine arts and industrial

A family-owned company with headquarters in Girona, Spain, Briolf Group S.L. consists of Roberlo (car refinish and indusdtrial coatings), Montana Colors (decoration and street art), Chemfix (construction and wood adhesives) and Cromaresme (glass coatings). Roberlo’s headquarters are in Girona, Spain; Montana Colors and Cromaresme are located in Barcelona, and Chemfix in Leeds, UK. 1n 2021, Briolf celebrated the 10th anniversary of its subsidiary Roberlo USA.

Briolf recently opened new subsidiaries in Canada (Roiberlo Canada), Mexico (Montana Mexico) and Brazil (Montana Brazil). Roberlo also has a subsidiary, Roberlo do Brasil, in Curataba, Brasil. The company employs approximately 950 people.

Following the trend of digitalization, Roberlo developed its own digital e-learning platform in 2021. Crom Campus is a 100% digital training space specializing in bodywork and industrial coatings market.

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $132 Million

Markets Served: Automotive refinish coatings, Industrial coatings, Plastic and glass coatings, Aerosols fine arts and industrial

Briolf Group S.L., Girona, Spain, is comprised of five global companies – Roberlo, Montana Colors, Chemfix, Cromaresme and Dexia. A family-held corporate group, Briolf Group S.L. operates in seven business sectors; in the paint and clatings business, auto refinish is Briolf’s leading market, with aerosol and architectural coatings also key segments. The company employs approximately 850 people and has five manufacturing facilities located in Brazil, Spain and the UK. In early 2020, Briolf opened a new subsidiary, Roberlo Puerto Rico, in Puerto Rico.

*All sales figures and related information presented in this report are based on data from the previous calendar year.

Sales: $132 Million

Markets Served: Automotive refinish coatings, Industrial coatings, Plastic and glass coatings, Aerosols fine arts and industrial

Briolf is a family-held corporate group with a history in the chemical sector stretching back more than 50 years. Briolf is comprised of five global companies – Roberlo, Montana Colors, Chemfix, Cromaresme and Dexia – which operate in seven business sectors, with a clear emphasis on international growth and shared values. The company employs 850 people and has five manufacturing facilities located in Brazil, Spain and the UK.

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