2170 Julia Simpkins Road
Hiwassee, VA, 24347
Hoover Color was established and incorporated in 1923 in New York and is now located in the heart of the Blue Ridge Mountains of Virginia. The company owns 3,000 acres of land in and around Hiwassee, where it maintains its mine sites, production facilities, laboratories and corporate offices. From its inception, Hoover Color has been blending pigments to rigid color specifications for their customers. With the purchase of the Hiwassee facility in 1970, Hoover Color also acquired mineral deposits, which made it fully integrated in the mining and manufacturing of Siennas, Umbers, and Ochres. These rich earth tones are the hallmark products for Hoover Color, especially Raw and Burnt Siennas. Our product range includes Natural and Synthetic Iron Oxides, Blended Iron Oxides, Chromium Green Oxides, Van Dyke Browns, Tuscan Blends and Complex Inorganic Pigments. Since the 1940s, Hoover Color has always been in the forefront of color control, developing the Hoover Automatic Muller. The Hoover Muller has since become the standard piece of testing equipment for the pigment industry. It is also widely used in the ink and cosmetic industries. The Hoover Muller has been recognized by ASTM and ISO as an approved way to prepare samples for color evaluations.
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