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Mineral Series line offers semi-transparent earth tones that subtly shimmer.
October 9, 2019
By: Anthony Locicero
Copy Editor, New York Post
PPG announced that it will unveil a new series of colors for its PPG DURANAR MXL and PPG DURABRITE metal coatings at METALCON 2019 in Pittsburgh, Oct. 16-18, and also serve as one of the event’s two premier sponsors. The new Mineral Series color line offers architects new design options that blend seamlessly into urban landscapes with semi-transparent earth tones that subtly shimmer when exposed to sunlight. “We are honored to have METALCON in our backyard this year and really wanted to use the platform to showcase our company’s heritage as an innovator in a city that thrives on innovation,” said Kevin Braun, PPG VP, industrial coatings. “By developing the Mineral Series, we are giving architects and designers a new palette to change what is possible in building design. The new colors provide on-trend visual appeal without sacrificing durability or corrosion performance. It’s a win-win.” PPG also will highlight its PPG DURASTAR and PPG DURAFORM coatings at the show. Designed to meet American Architectural Manufacturers Association (AAMA) 2604 specifications for light metal construction, PPG Durastar coatings are formulated with an advanced silicon-polyester blend to cost-effectively enhance the beauty of architectural metal. PPG Duraform coatings are based on next-generation polyester resins developed by PPG and are engineered to meet AAMA 2603 performance specifications for light residential construction and building products. Outside of the booth, PPG will sponsor the “Finding Strength in Teamwork & Diversity” keynote address by former PITTSBURGH PENGUINS and former NHL player Bryan Trottier on Oct. 16 at 11 a.m. in the PPG Theater. In discussing his personal and professional journey, Trottier will share his thoughts on the importance of leadership, the uniqueness and strength of teams, and the benefits of diverse thinking, perspectives and experience in an organization. This year’s event is at the David L. Lawrence Convention Center in Pittsburgh, which is a LEED Platinum-certified building that features PPG coatings throughout its interior and exterior.
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