PPG ‘Unleashing Creativity’ at SEMA 2019

PPG announced that attendees at this year’s SEMA Show at the Las Vegas Convention Center on Nov. 5-8 will be part of a unique experience when they visit booth 24600.

PPG’s one-of-a-kind booth will feature custom lowrider vehicles, distinctive artwork pieces, advanced automotive refinish products, and celebrity meet and greet sessions.

A focal point of the display will be a collection of artwork displaying the artistry and craftsmanship of more than 30 of the custom car world’s top artists.

“Each year, we like to raise the bar in our challenges to our painters,” said Cristina Fronzaglia-Murray, PPG director, marketing communications, automotive refinish. “This year, our goal was to unleash their inner potential by inviting them to show what they always wanted to do with color and take their creativity to an entirely new level. What they come back with is always amazing and more than what we ask for! We have some of the most talented and creative masterminds using our products, and this year, they do not disappoint.”

Reality TV stars Mark Worman and Will Scott from Graveyard Carz will talk with fans and sign autographs on Wednesday, Nov. 6, from 11 a.m. to noon. Other personalities will greet fans during the show, including painters Charley Hutton and Bobby Alloway, as well as Tom and Mitch Kelly. Each year, the father and son team designs exclusive, one-of-a-kind collectible posters for the show.

“SEMA is just a great stage to meet with old friends in the industry and make new ones,” said Hutton. “This year, I am super excited to get a chance to talk with the 2019 SEMA Battle of the Builders Young Gun Regional Winners alongside PPG. I love meeting and talking with other painters and craftsmen, especially the next generation of builders. They bring such a different perspective on painting, and I enjoy learning from them and hearing about their great ideas.”

Racing fans will enjoy meet-and-greet sessions with Tasca Racing. Kenny Youngblood, one of drag racing’s graphic artists, also will be at the PPG booth with his latest creations.

SEMA offers impressive cars, stars, product demonstrations, networking opportunities, educational seminars and more. PPG has been a long-time supporter of the show, which is attended by more than 100,000 domestic and international automotive industry professionals.

“SEMA is one of the best events to connect with the people who use our products every day,” said Fronzaglia-Murray. “We look forward to ‘talking paint’ with them and learning what we can do to help them achieve outstanding colors and finishes. And this year, we’re inviting all painters – regardless if they attend the show – to join in the fun and excitement of what you can do with PPG paint by sharing their inspiration with us on Instagram and Facebook using the hashtag #ppgunleashed.”