07.27.23
Taylor, Michigan/USA
www.masco.com
PUBLIC COMPANY; YEAR ESTABLISHED: 1929
REVENUE: $3.428 billion s (2021: $3.24 billion)
MARKETS SERVED
Architectural coatings
KEY EXECUTIVES:
Keith Allman, president and CEO; Amit Bhargava, VP, strategy and corporate development.
Masco reported net sales of $3.428 billion for paints and coatings in 2022. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz.
The company’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
In his 2022 letter to shareholders, president and CEO Keith Allman said, “Growth in our Decorative Architectural Products segment in 2022 was driven by Behr Paint Company which, for the second consecutive year, achieved a double-digit increase in sales to professional painters. Pro paint sales now account for approximately one third of our paint business – evidence of our continued, solid partnership with The Home Depot and increased trust of the BEHR brand by professionals. In Do-It-Yourself (DIY) paint, despite softened demand, we generated consumer pull with innovations such as BEHR DYNASTY, our most stain-repellant, scuff-resistant, one-coat-hide paint that we have offered. Just in time for the 2023 summer paint season, we plan to launch BEHR DYNASTY Exterior, expanding the lineup of this highly rated paint line. Behr’s recently launched products in adjacent categories—such as aerosols, interior stains, and caulks and sealants— also performed well, and we plan to expand the availability of these offerings in 2023. We will continue to make strategic investments in our paint business to help us capture additional share in both the DIY and Pro markets."
Behr Paint Celebrates Achievements of Women in Paint
On International Women's Day, Behr Paint Company announced 'Women in Paint,' a program created to highlight the company's commitment to elevating professional women painters' voices, celebrating their achievements, and inspiring the next generation.
In partnership with the Painting Contractors Association (PCA), Behr seeks to help grow the presence of women in a male-dominated industry by spotlighting career-journeys and providing educational opportunities and training resources to women through the PCA's Women in Paint group.
"Women comprise only 10% of the building trades workforce nationally, but this number is on the rise thanks to training programs and diversity and inclusion efforts that encourage more women to enter the skilled trades," said Jodi Allen, global chief marketing officer at Behr Paint Company. "By partnering with the PCA and spotlighting the stories of professional women painters, we hope to spark conversation around increasing the presence of tradeswomen and learn how we can be a stronger ally to women in the industry."
"Women are the unsung heroes, movers and shakers, doers and leaders in the painting industry," said Nigel Costolloe, executive director of PCA. "PCA is proud to partner with Behr on supporting Women in Paint."
To kick off this commitment, Behr worked with the PCA to produce an episode for its 'Business Anatomy' docu-series that highlights four professional women painters' journeys, capturing both their challenges and successes in the industry:
• Gillian Nielsen, president, Contemporary Surface Solutions, LLC (CSS): After starting her painting career residentially, Nielsen became San Diego's first commercial painting forewoman and cultivated an expertise in management, project estimating and executive leadership throughout her 30-plus years in the commercial painting industry. Since her start, Nielsen has been determined to break down barriers and pave the way for other women to follow her footsteps through mentoring and employing women painters. CSS is a woman-owned division for specialty finishes and is considered one of San Diego's top commercial painting contractors.
• Gina Koert, president, Shamrock Painting Inc. (SPI): In addition to having more than two decades of experience with people and project management, Koert served as board director and chair of PCA. For the last year, Koert has served as chair for the PCA Education committee where she laid the groundwork for creating Trade Best Practice and training videos.
• Billie Machain, co-owner/managing partner, Billie's Painting Solutions: After starting out with stocking duties in a paint store, Machain has served in the industry for 30 years and is now a co-owner of a commercial painting company, specializing in residential projects with her daughter. Their combined experience helps them see the big picture on the job and approach each project with a teamwork mindset.
• Veronica Tucci, co-owner/managing partner, Billie's Painting Solutions: While studying accounting at school, Tucci began working for a national paint manufacturer in 2008. She climbed the ranks from assistant manager to sales representative and had the opportunity to discover her true passion: helping people achieve their goals. Despite taking brief breaks to try sales and management, she always found her way back to the painting industry where her mom worked. In 2022, Machain and Tucci decided to take a chance and partner together to start their own painting company.
Behr plans to execute on its pledge to women paint contractors by providing in-person training events, helpful resources and educational opportunities in the future.
www.masco.com
PUBLIC COMPANY; YEAR ESTABLISHED: 1929
REVENUE: $3.428 billion s (2021: $3.24 billion)
MARKETS SERVED
Architectural coatings
KEY EXECUTIVES:
Keith Allman, president and CEO; Amit Bhargava, VP, strategy and corporate development.
Masco reported net sales of $3.428 billion for paints and coatings in 2022. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz.
The company’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
In his 2022 letter to shareholders, president and CEO Keith Allman said, “Growth in our Decorative Architectural Products segment in 2022 was driven by Behr Paint Company which, for the second consecutive year, achieved a double-digit increase in sales to professional painters. Pro paint sales now account for approximately one third of our paint business – evidence of our continued, solid partnership with The Home Depot and increased trust of the BEHR brand by professionals. In Do-It-Yourself (DIY) paint, despite softened demand, we generated consumer pull with innovations such as BEHR DYNASTY, our most stain-repellant, scuff-resistant, one-coat-hide paint that we have offered. Just in time for the 2023 summer paint season, we plan to launch BEHR DYNASTY Exterior, expanding the lineup of this highly rated paint line. Behr’s recently launched products in adjacent categories—such as aerosols, interior stains, and caulks and sealants— also performed well, and we plan to expand the availability of these offerings in 2023. We will continue to make strategic investments in our paint business to help us capture additional share in both the DIY and Pro markets."
Behr Paint Celebrates Achievements of Women in Paint
On International Women's Day, Behr Paint Company announced 'Women in Paint,' a program created to highlight the company's commitment to elevating professional women painters' voices, celebrating their achievements, and inspiring the next generation.
In partnership with the Painting Contractors Association (PCA), Behr seeks to help grow the presence of women in a male-dominated industry by spotlighting career-journeys and providing educational opportunities and training resources to women through the PCA's Women in Paint group.
"Women comprise only 10% of the building trades workforce nationally, but this number is on the rise thanks to training programs and diversity and inclusion efforts that encourage more women to enter the skilled trades," said Jodi Allen, global chief marketing officer at Behr Paint Company. "By partnering with the PCA and spotlighting the stories of professional women painters, we hope to spark conversation around increasing the presence of tradeswomen and learn how we can be a stronger ally to women in the industry."
"Women are the unsung heroes, movers and shakers, doers and leaders in the painting industry," said Nigel Costolloe, executive director of PCA. "PCA is proud to partner with Behr on supporting Women in Paint."
To kick off this commitment, Behr worked with the PCA to produce an episode for its 'Business Anatomy' docu-series that highlights four professional women painters' journeys, capturing both their challenges and successes in the industry:
• Gillian Nielsen, president, Contemporary Surface Solutions, LLC (CSS): After starting her painting career residentially, Nielsen became San Diego's first commercial painting forewoman and cultivated an expertise in management, project estimating and executive leadership throughout her 30-plus years in the commercial painting industry. Since her start, Nielsen has been determined to break down barriers and pave the way for other women to follow her footsteps through mentoring and employing women painters. CSS is a woman-owned division for specialty finishes and is considered one of San Diego's top commercial painting contractors.
• Gina Koert, president, Shamrock Painting Inc. (SPI): In addition to having more than two decades of experience with people and project management, Koert served as board director and chair of PCA. For the last year, Koert has served as chair for the PCA Education committee where she laid the groundwork for creating Trade Best Practice and training videos.
• Billie Machain, co-owner/managing partner, Billie's Painting Solutions: After starting out with stocking duties in a paint store, Machain has served in the industry for 30 years and is now a co-owner of a commercial painting company, specializing in residential projects with her daughter. Their combined experience helps them see the big picture on the job and approach each project with a teamwork mindset.
• Veronica Tucci, co-owner/managing partner, Billie's Painting Solutions: While studying accounting at school, Tucci began working for a national paint manufacturer in 2008. She climbed the ranks from assistant manager to sales representative and had the opportunity to discover her true passion: helping people achieve their goals. Despite taking brief breaks to try sales and management, she always found her way back to the painting industry where her mom worked. In 2022, Machain and Tucci decided to take a chance and partner together to start their own painting company.
Behr plans to execute on its pledge to women paint contractors by providing in-person training events, helpful resources and educational opportunities in the future.