Judging by the stocked shelves at paint retailers, there seems to be no shortage of architectural paints and coatings. But you can never get too much of a good thing. Manufacturers are continually tweaking the performance of their paints and launching new and improved products in an effort to capture a bigger share of the architectural coatings market.
In the U.S., the architectural coatings market is a mature one. In 1997, 641.4 million gallons of architectural coatings were produced by U.S. manufacturers, representing just over $6 billion, according to a study by Business Trend Analysts, Commack, NY. The Freedonia Group is predicting only modest growth in the U.S. market between now and 2002. Architectural coatings demand will increase just 1.9% each year to 680 million gallons in 2002, according to the Cleveland, OH market research company.
According to Information Res
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