Business Corner

Marketing – An Evolving Role in Today’s Coatings Market

What is Marketing?

Gary Shawhan, The CHEMARK Consulting Group 11.28.22

Marketing – An Evolving Role in Today's Coatings Market

What is the definition of Marketing?

Gary Shawhan, The CHEMARK Consulting Group 11.01.22

M&A Activity in the Asia-Pacific Region: Past, Present and a Look Forward

The reality is that both the level of M&A activity and the business focus for dealmakers across the Asia Pacific region is in transition.

Gary Shawhan & Dan Watson, Contributing Editors 10.13.22

Globalization and the Impacts of M&A on Implementing Successful Business Strategies

Incumbent market leaders can find themselves faced with a new or a much stronger existing market challenger.

Gary Shawhan, Chemark Consulting 09.06.22

Value Sectors and Their Relationship to Business Positioning

Metrics today impact the products or services that are available to us as consumers.

Gary Shawhan, Contributing Editor 08.01.22

Just-in-Time Manufacturing Meets The Turbulence of Doing Business Today

Manufacturers employing JIT methods, the expected timely availability of critical components or raw materials from established sources of supply is a problem.

Gary Shawhan, Chemark Consulting 06.15.22

Market Leaders Face New Challenges in Retaining and Strengthening Their Leadership Role

Market leaders place a high level of importance on enhancing their brand identity and maintaining a strong, positive corporate image.

Gary Shawhan, Contributing Editor 05.09.22

“Market Mapping”

Market mapping is an analytical technique whose purpose is to provide a snapshot of the relationship between key variables present in a particular market.

Gary Shawhan, Contributing Editor 04.18.22

Bolt-on Acquisitions – A Shift in Their Purpose and Value

Bolt-on acquisitions are differentiated from other M&A activities by the fact that their addition brings important strategic elements from the smaller company.

Gary Shawhan, Chemark Consulting 03.22.22