Christine Esposito08.09.05
Consumers are going for the gold-and silver and bronze, or anything metallic for that matter. Metallic finishes are growing in popularity in many consumer product categories from cars to personal electronics to home decor.
"Silver and metallic colors are hot now and their use has exploded across all types of products ranging from consumer electronics, furniture, cell phones and more," said Richard M. Thomas, president, Eckart America.
"We certainly are seeing an increase in the popularity of silver," said Thomas Schaller, product manager for industrial products at MD-Both. Mr. Schaller said silver is seeping into other product categories such as "bike and helmet coatings as well as so-called teletronics-TV sets, stereos, computers and laptops. It's hard to find a stereo or laptop which does not contain any silver coating these days."
What's driving this trend? Look to the street. According to DuPont's global color popularity survey for 2000, silver has become the most popular color for cars and trucks in Asia, Europe a
"Silver and metallic colors are hot now and their use has exploded across all types of products ranging from consumer electronics, furniture, cell phones and more," said Richard M. Thomas, president, Eckart America.
"We certainly are seeing an increase in the popularity of silver," said Thomas Schaller, product manager for industrial products at MD-Both. Mr. Schaller said silver is seeping into other product categories such as "bike and helmet coatings as well as so-called teletronics-TV sets, stereos, computers and laptops. It's hard to find a stereo or laptop which does not contain any silver coating these days."
What's driving this trend? Look to the street. According to DuPont's global color popularity survey for 2000, silver has become the most popular color for cars and trucks in Asia, Europe a
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