Tim Wright05.12.08
In the years following the release of Al Gore's An Inconvenient Truth, environmental issues have moved to the forefront of the U.S's agenda and the public's consciousness. Consumer demand for healthier options today is being driven by the media's focus on issues of health and sustainability. The idea of "going green" has gained widespread support across a broad spectrum of consumers and businesses.
From fuel efficient hybrids to celebrity advocacy to daily headlines concerning global warming, the green movement continues to gain momentum. In 2006, for example, an estimated $10 billion worth of green buildings were under construction in the U.S.
Green chemistry, also known as sustainable chemistry, is an umbrella concept that has grown substantially since it fully emerged more than a decade ago. By definition, green chemistry is the design, development and implementation of chemical products and processes to reduce or eliminate the use and generation of substances hazardous to human health and the environment.
Green is also a marketing tactic. Having a low level of VOCs has emerged as a key selling point. All major
From fuel efficient hybrids to celebrity advocacy to daily headlines concerning global warming, the green movement continues to gain momentum. In 2006, for example, an estimated $10 billion worth of green buildings were under construction in the U.S.
Green chemistry, also known as sustainable chemistry, is an umbrella concept that has grown substantially since it fully emerged more than a decade ago. By definition, green chemistry is the design, development and implementation of chemical products and processes to reduce or eliminate the use and generation of substances hazardous to human health and the environment.
Green is also a marketing tactic. Having a low level of VOCs has emerged as a key selling point. All major
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