Tim Wright10.05.10
What is the current state of the exterior architectural coatings market in North America?
Jeff Spillane, senior product marketing manager at Benjamin Moore & Co.: The recession, overall, has caused a drop in the demand for exterior coatings. Generally speaking, many property owners are stretching their dollars and putting off painting for an additional year, if it’s possible to do so without causing damage to the structure. This, along with the replacement of paintable substrates—EIFS, stucco, stone and synthetic siding—has further lessened the demand. However, Benjamin Moore, with its recently introduced exterior paints and stains, notably its waterborne Arborcoat Exterior Stain, has experienced strong sales. This is an indicator that homeowners are turning towards high performing, premium coatings that provide longer lasting durability for their exterior projects.
Who is dominating the market, DIYers or professional painters?
Spillane: Exterior projects tend to be contractor-centric versus DIY due to
Jeff Spillane, senior product marketing manager at Benjamin Moore & Co.: The recession, overall, has caused a drop in the demand for exterior coatings. Generally speaking, many property owners are stretching their dollars and putting off painting for an additional year, if it’s possible to do so without causing damage to the structure. This, along with the replacement of paintable substrates—EIFS, stucco, stone and synthetic siding—has further lessened the demand. However, Benjamin Moore, with its recently introduced exterior paints and stains, notably its waterborne Arborcoat Exterior Stain, has experienced strong sales. This is an indicator that homeowners are turning towards high performing, premium coatings that provide longer lasting durability for their exterior projects.
Who is dominating the market, DIYers or professional painters?
Spillane: Exterior projects tend to be contractor-centric versus DIY due to
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