When Rust Bullet was ready to begin manu- facturing overseas, we already were veterans at marketing an unconventional product. Swimming upstream against traditional attitudes about anti- corrosion coatings, we had learned that progress in product innovation always will be slow if it’s limited to “the way we’ve always done it.” Yet, our experience had shown that fresh, unconventional thinking can lead to big advances in technology, so we were well prepared to consider a novel ap- proach to offshore manufacturing as well.
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