Expectations for the metallics market remain positive as 2014 progresses, with companies Coatings World spoke to reporting a positive development in the market.
Coatings World caught up with Sun Chemical’s Dr. Aaron Hollman, Global Product
Manager Effect Pigments, Performance Pigments, and discussed the latest market and technology trends in the metallic pigments market.
As the market crisis appears to be stabilizing and the automotive industry begins to rebound, metallic pigment manufacturers are cautiously optimistic for 2010.
As the metallic look continues to be a hot styling trend among consumers, metallic pigments suppliers are developing new technology for paint and coatings manufacturers who depend on differentiation as a major key to success.
With interest in and demand for the metallic look still high, metallic pigment suppliers are developing new products that can help paint formulators put a new spin on silver and other metallic finishes.