• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Mixing Equipment Directory

    The Wood Coatings Market

    Antimicrobial Coatings Market

    Additives Update

    Pigment Supplier Directory
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Gelest CEO Elected to National Academy of Engineering

    PPG Appoints Tony Wu as VP, Automotive Refinish, Asia

    PPG Appoints John Bruno as VP, Investor Relations

    AkzoNobel Kicks off Paint the Future Startup Challenge in China

    Hempel Hires Global Head of Renewable Energy
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Nippon Paint Marine Wins Korea Export Award

    ECOS Paints Launches Lisa Tharp Colors

    BYK-Gardner Launches VMA-Getzmann TORUSMILL

    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement

    Union Process Develops Attritor for Inks, Coatings Supplier
    Additives
    Binders
    Pigments
    Solvents

    OQ Chemicals Increases Carboxylic Acids, Esters Prices

    Arkema Reports Full-year 2020 Results

    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site

    Emerald Kalama Chemical Acquired by LANXESS

    Raw Material Suppliers, Distributors Part of Recent M&A Activity
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Eagle Specialty Products

    Siltech Corporation

    Shepherd Color Company, The

    Clariant Additives

    Active Minerals
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Siltech Corporation

    Active Minerals

    Clariant Additives

    Shepherd Color Company, The

    Pilot Chemical Company
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    DuPont's Automotive Color Popularity Report claims white to be the fastest growing color choice in the world

    ...

    11.30.11
    White/white pearl has emerged as the fastest growing color to tie with silver as the world's leading automotive color choices, according to the 2011 DuPont Automotive Color Popularity Report. A substantial increase in the popularity of white/white pearl globally in 2011 has enabled it to surpass longstanding rivals black and gray, to join silver at the top of the world color ranks in this year's report. The DuPont report, in its 59th year, is the longest running and largest of its kind in the industry, includes automotive color popularity rankings and regional trends from 11 leading automotive regions of the world.

    In 2010, white/white pearl was tied for third with gray in the world color ranks with just 16 percent share, but its ongoing popularity in North America, combined with a surge in popularity in Europe, China, Korea, South America and South Africa, has helped to increase its position in 2011 to 22 percent globally. Black and gray dropped to third and fourth, respectively, in this year's report with red and blue strengthening and holding positions in fifth and sixth place.

    The top global vehicle colors in DuPont's report are as follows:

    • White/White Pearl and Silver - tie, 22 percent
    • Black/Black Effect - 20 percent
    • Gray - 13 percent
    • Red - 7 percent
    • Blue - 6 percent
    • Brown/Beige - 5 percent
    • Green - 2 percent
    • Yellow/Gold - 1 percent
    • Others - 2 percent

    "While white/white pearl has historically been a popular color for vehicles, we've seen a bigger shift in its popularity this year than DuPont expected," said Nancy Lockhart, DuPont color marketing manager.

    Silver and black have long been recognized in the top three for color popularity. However, in the past few years, white/white pearl has been steadily growing in popularity outside of North America. In 2011, it jumped by more than four percentage points, according to Lockhart. "There has been increased consumer acceptance for white, and our OEM customers are meeting consumer demand for the clean look it brings to vehicle design," she said. "Silver and black were once the top colors of luxury, but white has increased in this area. The overall trend for casual luxury has spread to numerous vehicle types. The expectation to have a luxurious feel to the vehicle is globally sought. Classic white and pearlescent white effects are inspiring luxury design."

    North America: White/White Pearl Continues its Lead, Followed by Black and Silver

    White/white pearl, with 23 percent market share, dominated North American vehicle color for the fifth consecutive year, led by the truck/SUV segment, with 29 percent. The intermediate/CUV segment found white to rise from 16 percent in 2010 to 18 percent in 2011. Black/black effect captured 18 percent in the region, and led popularity in the luxury vehicle segment, while black effect continues to increase over solid black on luxury segments. Silver decreased with 16 percent share overall in the region, but continued to lead the compact segment in North America with 20 percent. Gray had 13 percent of the market and was in fourth position across all segments, and red maintained its fifth place rank with 10 percent of North American market share overall. High impact colors of bright blues and yellows with tempting hues of brown/beiges and greens continue to fill the region with colorful choices.

    Europe: Luxury Segment Continues to be Dominated by Black

    In Europe, black/black effect continued its popularity, with 25 percent share, led by the luxury/luxury SUV segment, with nearly 40 percent segment share. Black/black effect has maintained its leadership in the region since 2007. DuPont expects this trend to continue in the near future, especially regarding black effect. White/white pearl made a surprising surge of about five percentage points over 2010, to reach 20 percent share, which is primarily because of the popularity of solid white across all model segments.

    "White also is seen as inspiration for the ecological megatrend in Europe, because it represents modern minimalism and future technology," said Elke Dirks, DuPont Color Designer for Europe. "This trend also resulted in a considerable increase in white/white pearl in the luxury segment," she explained.

    Gray (18 percent) and silver (15 percent) decreased in popularity this year, and blue rounded out Europe's top five colors with 7 percent of the vehicle market.

    Silver Tops in China, South Korea; Japan led by White/White Pearl

    Silver topped the Asia Pacific region overall with more than 25 percent share in the region and repeated its No. 1 position again this year in China and South Korea. White/white pearl was second overall in the Asia Pacific region, with slightly less than 25 percent of the market, led by Japan and India, where it ranked as the No. 1 color in those countries.

    In China, silver topped the market with 26 percent share, though it fell seven percentage points from 2010. Black/black effect was No. 2 in China again this year, but dropped more than nine percentage points, as blue has increased in the small car segment and other colors are more widely used for vehicles in China. The decrease in black is evident as blue shows increased usage in the small car segment and other colors are more widely used.

    Japan's color popularity was led in this year's report by white/white pearl, with 26 percent share, down from 28 percent in 2010. Black/black effect also saw a decrease, to 20 percent share, but it overtook the No. 2 spot from silver, which ranked No. 3 in this year's report with 19 percent. Blue (9 percent) and gray (9 percent) completed the top five in Japan, with gray increasing 4 percent over last year.

    "In the Asia Pacific region, we are seeing color trends shift to nature and the environment with the color blue," according to Kumiko Ohmura, DuPont Color Marketing Manager, Asia Pacific. "We've seen a decrease in black, as blue increased in the small car segment and other colors are more widely used in all segments," she continued.

    In South Korea, silver represented nearly 30 percent of the market in 2011, followed by white/white pearl at 25 percent. Black/black effect slipped to third position in South Korea with 15 percent, down nine percentage points from 2010.

    In India, light shades continue to top the charts with white representing 28 percent of the market, silver following closely with 27 percent, and gray in third position in the country with just 9 percent share.

    South America, Brazil: Silver Tops Vehicle Color Choice

    Silver led the South American market with 30 percent share and also was the color of choice in Brazil. The second most popular color in South America, black/black effect, represented 19 percent of the region and white/white pearl was third in the region, with just 17 percent of the overall South America market, and similar share in Brazil.

    White/White Pearl Tops South Africa; Russia Prefers Black

    South Africa had the world's highest market share of white/white pearl of any region or country analyzed by DuPont in this year's report, with those vehicles representing 40 percent share. Silver followed, with nearly 22 percent market share, and black/black effect rounded out the top three with nearly 12 percent share.

    In Russia, black/black effect is the most popular car color, with more than 23 percent market share. Silver ranked second, with just over 22 percent and white/white pearl represented nearly 15 percent of the market. Of note, green captured 7 percent of the market in Russia, and though its share decreased from 2010, it is still more than any other region included in the DuPont report.

    DuPont 2011 Trend Show "Sense of Color" Showcases Emotions and Dynamics of Color

    In addition to its 59th Global Automotive Color Popularity Report, DuPont develops an annual color trend show to share with the world's leading automotive manufacturers as they seek to develop color palettes for future vehicles. This year's trend show, Sense of Color, showcases the emotions and dynamics of color. The senses play an important role in understanding if a color is loud or quiet, powerful or somber, exotic or sophisticated. DuPont Performance Coatings demonstrates the influences of colors by how tasteful, touching reminiscent or calming a color will react with consumer preferences and moods. The 2011 DuPont trend show is segmented into four groups, as follows:

        "Déjà vu" - The colors in this group are intense and meaningful as DuPont remembers similar versions of these colors from the past. Rich greens and reds, like "Green Velvet" and "Flashback" are historic colors that symbolize thoughtfulness, heritage, comfort and stability. New sparkling effects and intense colors bring a modern fit to white and dark red. Modern shades of gray and beige bring relevance and quality to the hues, favorites for a mature market and exclusive vehicles.
        "Sound of Silence" - Although the colors in this group are slightly muted and quiet, the calming colors featured in this group are determined to make their mark. The eco-friendly hybrids and energy-efficient technologies are thought provoking inspirations for the future. In this group, color is influenced by nature's palette and the fast-growing world of technology. Sophisticated metallic, soft hues "Crescendo" and "Silent Auction" and earthy tones "Minor Gamut" and "Speechless" coexist in this group, and its dynamic make-up is a natural trend for global consideration.
        "Touch of Blue" - This group focuses on the intense emotional attributes of color, inspired by the environment. Home accessories and interior design inspire some of the bright and rich blues in this group. Fashion inspires this group, as well, particularly in the pale blue and grayish undertones. The sense of familiarity and dramatic impulses of the light metallic and chromatic hues make this group popular among all vehicle segments, which includes contrasting sober shades like "Tactile Teal" and "Tickled Blue." DuPont has tracked blue trends in all markets, including automotive to best new style spaces for the automotive segment. This demand is expected to grow as the global focus on blue increases.
        "Matter of Taste" - The exaggerated and unusual colors featured in this group offer a creative menu of colors that spotlight international flavors. Powerful shades of yellow, green, pink and purple bring excitement to a fearless group of colors. Caramel, tangerine and other savory colors are eye-catching and perfect for new vehicle launches, brand colors, concept vehicles, limited editions and the aftermarket. They put the individual taste of the driver at the forefront and include colors "Sweet Caramel" and "Berry Fusion."
    Related Searches
    • Color Trends & Forecast
    • Automotive Coatings
    Related Knowledge Center
    • Automotive Coatings
    • Color Trends & Forecast

    Related Breaking News

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      PPG DELFLEET ONE Paint System Approved by Daimler Truck North America

      PPG DELFLEET ONE Paint System Approved by Daimler Truck North America

      PPG Delfleet One paint system was specially developed to meet the color-matching and productivity needs of aftermarket users.
      Kerry Pianoforte, Editor 02.18.21

    • Automotive Coatings | Breaking News | People in the News
      PPG’s Humbert Recognized with American Chemical Society Pittsburgh Award

      PPG’s Humbert Recognized with American Chemical Society Pittsburgh Award

      Humbert was the key contributor to the development of PPG’s acid rain-resistant clearcoat technology and B1:B2 Compact Paint System.
      Anthony Locicero, Associate editor 02.10.21

    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      PPG 2020 Automotive Color Report Shows Blue Hues Maintaining Pre-pandemic Growth

      PPG 2020 Automotive Color Report Shows Blue Hues Maintaining Pre-pandemic Growth

      Optimistic color conveys trust, dependability, healing, hope, PPG said.
      Anthony Locicero, Associate editor 02.09.21


    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Behr Paint Company Announces 2021 Color of the Year

      Behr Paint Company Announces 2021 Color of the Year

      Behr also holding contest challenging 'aspiring artists and photographers, DIYers and everyday enthusiasts' to share inspiring imagery of their Canyon Dusk.
      Anthony Locicero, Associate editor 02.09.21

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      Axalta

      Axalta's Solvent-borne Basecoat Cromax XP on Display at Daytona International Speedway

      Displayed outside Daytona International Speedway as part of the Axalta Injector Sponsorship.
      Anthony Locicero, Associate editor 02.04.21

    • Breaking News | Color Trends & Forecast | Pigments | Suppliers Corner
      Chromaflo Technologies Announces 2021 Color of the Year

      Chromaflo Technologies Announces 2021 Color of the Year

      First time Chromaflo is revealing a COTY.
      Anthony Locicero, Associate editor 02.02.21


    • Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News | Wood Coatings
      Minwax Announces Vintage Blue as 2021 Color of the Year

      Minwax Announces Vintage Blue as 2021 Color of the Year

      Company's first-ever Color of the Year.
      Anthony Locicero, Associate editor 01.26.21

    • Automotive Coatings | Breaking News | Industrial Coatings | Paint & Coatings Manufacturer News
      LINE-X Launches Dealer Program with International Truck

      LINE-X Launches Dealer Program with International Truck

      LINE-X’s protective coating is now standard on the International HX Series and will be available on the MV and HV Series later this year.
      Kerry Pianoforte, Editor 01.25.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      Paint brand releases 2021-22 color report, new home-grown palettes for Australia.
      Coatings World staff 01.20.21


    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Simple Serenity highlights a value shift from heavy and dark blues to lighter and happier tones, per Miller Paint.
      Coatings World staff 01.20.21

    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      "Our 2021 color evokes sustainability, happiness and safety," said Nancy Lockhart, global product manager of color at Axalta.
      Coatings World staff 01.12.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Nature Inspires Clark+Kensington

      Nature Inspires Clark+Kensington's 2021 Color Trends

      Three curated color palettes available exclusively at Ace Hardware bring sense of a calm home with nature-inspired hues.
      Coatings World staff 01.08.21


    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020

      BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020

      Expanding color spaces make the overall spectrum broader than in 2019.
      Coatings World staff 01.07.21

    • Breaking News | Color Trends & Forecast | Powder Coatings
      Polychem Powder Launches 2021-22 Color Trend Palettes

      Polychem Powder Launches 2021-22 Color Trend Palettes

      The Polychem Powder Coating Color Trends 2021-22 consist of four distinct trends, each featuring its own palette of colors.
      Coatings World staff 01.07.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News

      'Hear' Valspar’s 2021 Colors of the Year with 'Sound of Color' Palette

      Valspar is partnering with author, sound therapist and meditation teacher Sara Auster for its 2021 color palette.
      Coatings World staff 01.06.21

    Trending
    • Hempel Announces Global Price Increase
    • Hempel Hires Global Head Of Renewable Energy
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • Hempel Launches Sustainability Framework: Futureproof
    • AkzoNobel Kicks Off Paint The Future Startup Challenge In China
    Breaking News
    • Gelest CEO Elected to National Academy of Engineering
    • PPG Appoints Tony Wu as VP, Automotive Refinish, Asia
    • PPG Appoints John Bruno as VP, Investor Relations
    • AkzoNobel Kicks off Paint the Future Startup Challenge in China
    • Hempel Hires Global Head of Renewable Energy
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Mixing Equipment Directory
    • The Wood Coatings Market
    • Antimicrobial Coatings Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Martin Bauer Group Acquires Majority Stake in Beverage Company Power Brands
    Gencor Announces Positive Results in VeriSperse Bioavailability Study
    PanTheryx Inc. Acquires TruBiotics Brand from Bayer HealthCare LLC
    Coatings World

    Latest Breaking News From Coatings World

    Gelest CEO Elected to National Academy of Engineering
    PPG Appoints Tony Wu as VP, Automotive Refinish, Asia
    PPG Appoints John Bruno as VP, Investor Relations
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Axonics Buys Contura to Expand to Stress Urinary Incontinence
    Nurx Appoints Chief Medical Officer
    Median Technologies, UC San Diego to Partner on AI-Based Medical Imaging Technology
    Contract Pharma

    Latest Breaking News From Contract Pharma

    J&J’s Single-Dose COVID-19 Vax Issued EUA
    Icon to Acquire PRA Health Sciences
    Phlow Corp. and USP Form Alliance
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Universal Engraving Announces New President
    Raw Sugar Living Expands to Target with New Collection
    Supporting Female Beauty Brand Founders on International Women's Day
    Happi

    Latest Breaking News From Happi

    ACI and CBC Launch Webpage About ‘Quats’
    L’Occitane Launches Hand Cream Inspired by Women
    Kiehl’s Partners with Gyrl Wonder
    Ink World

    Latest Breaking News From Ink World

    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI analyzes pandemic's effect on label industry in new report
    UEI names Ross Hutchison president
    Schreiner MediPharm and AARDEX partner for clinical trials
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    U.S. Nonwovens Rebrands as Radienz Living
    What You’re Reading on Nonwovens-Industry.com
    Texas Medical Technology Partners with My Protect Kit
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Pandemic Pain: NuVasive's 2020 Sales Fall 10 Percent
    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login