A gold that is elegant and unobtrusive at the same time and a bold reddish brown with the shine of metal: With Firemist Velvet Gold and Firemist Velvet Russet, BASF has launched two new effect pigments worldwide. Both color shades complete the Firemist Velvet series, which also includes pearl (white), bronze and copper pigments. The Firemist Velvet product family offers manufacturers of decorative interior paints unique and warm design options with an aged effect and an attractive textured surface. Further fields of application are printing inks for high-quality wallpaper and classy designer packaging.

The appeal of the effect pigments of the Firemist Velvet range lies in their unique, novel effect: When exposed to indirect lighting they appear elegant and matt whilst direct lighting produces a gently sparkling effect. In addition, their velvety haptics create a comfortable, warm atmosphere. "Warm colors with a metallic shine are full on trend especially when it comes to interiors. This means that the Firemist Velvet products are the ideal solution for high-quality applications, and when combined with other effect pigments they offer a wide range of elegant, antique looks. Special design accents lighten up prestigious rooms as well as our own four walls," explains Arno Tuchbreiter, Head of Pigment Marketing for Industrial and Decorative Coatings at BASF. Painters who use interior paint that is based on these effect pigments, can, as usual, apply it directly onto concrete, wallpaper, and wooden surfaces.

The effect pigments of the Firemist Velvet range can also be used for the production of printing ink for striking, sophisticated designer packaging – for example for cosmetics or wrapping paper and boxes. Further fields of application are classy looking wallpaper as well as surface coating for metal and plastic.