• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    High Performance and Special Effect Pigments Update

    Industrial Coatings Market Sees Strong Recovery

    Biocides Market Outlook - 2027

    Lab & Testing Equipment Directory

    Aerospace Coatings
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success

    PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo

    PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide

    IMCD to Acquire Welex

    IGM Receives Gold Medal from EcoVadis
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide

    AkzoNobel Adds New Capacity for Water-Based Texture Paints in China

    Sherwin-Williams to Acquire German Industrial Coatings Company, Gross & Perthun GmbH

    PPG Introduces PPG DIGIMATCH Camera and PPG VisualizID Software

    Hempel Launches Hempafire XTR 100 for Hydrocarbon Passive Fire Protection
    Additives
    Binders
    Pigments
    Solvents

    IGM Receives Gold Medal from EcoVadis

    Orion Announces Price Increase, Reduced Payment Terms

    INEOS to Build Acetic Acid Plant and Associated Derivatives on US Gulf Coast

    Clariant Produces First Commercial sunliquid Cellulosic Ethanol at New Plant in Podari, Romania

    Perstorp Increases Production of Pro-Environment Polyols
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Pilot Chemical Company

    Shepherd Color Company, The

    Clariant Additives

    Siltech Corporation

    W. R. Grace & Co.
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Latin American Coatings Show 2022

    Metropolitan New York Coatings Association (MNYCA) Annual Golf Outing

    Asia Pacific Coatings Show 2022

    2022 Pacific Coatings Show

    64th Polyurethanes Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Pilot Chemical Company

    Shepherd Color Company, The

    Clariant Additives

    Siltech Corporation

    W. R. Grace & Co.
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • India/Asia Pacific Report
      • China Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    PPG Announces Most Popular Automotive Colors for 2016

    ...

    Related CONTENT
    • Protective Coatings Leader Hempel Brings Expertise to the Wind Industry
    • Henkel, Ford to Co-Present on Advanced Coatings at SURCAR 2021
    • BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs
    • BASF's Coatings Division Employs Covestro's Ultra Line of Coating Hardeners
    • Lanco Paints & Coatings Expands in the Americas
    10.25.16
    PPG released its annual automotive color popularity data, which reveals consumers again preferred cars with a neutral color. More than 75 percent of 2016 vehicles built globally were white, black, gray or silver. (Additional materials regarding PPG’s 2016 automotive color popularity data are available at http://newsroom.ppg.com/autocolor16.)

    White remained the most popular global vehicle color at 38 percent, up from 35 percent last year. Black (16 percent), silver (12 percent) and gray (10 percent) rounded out the top automotive colors worldwide. And although PPG research found that nearly 60 percent of U.S. and European consumers identified color as a major factor in their vehicle-buying decisions, the popularity of blue, green, natural and red vehicles remained unchanged from last year.

    PPG regional trend highlights from 2016 vehicle build data include:

        North America: White (25 percent) eclipsed black and silver (tied at 19 percent), gray (12 percent), and red and blue (tied at 10 percent).
        South America: White (37 percent) was close to the global popularity level, with silver (29 percent) a strong second. Black (12 percent), gray (10 percent) and red (8 percent) rounded out the top five.
        Europe: White (33 percent) was followed by gray (18 percent), black (16 percent), silver (10 percent), blue (8 percent), and natural and red (tied at 7 percent).
        Asia Pacific: White (47 percent) led by a larger margin than in any other region, while black (14 percent), natural (11 percent), silver (10 percent) and red (7 percent) trailed.

    “Although white dominates vehicle color globally, there is more variety in color preferences by market and vehicle type,” said Jane Harrington, PPG manager, color styling, automotive original equipment manufacturer (OEM) coatings. “For example, in North America, silver is the leading color for compact vehicles, while black is preferred for sports cars. Metallic colors are popular with American and European men, while women from those markets prefer pearlescent effects on their cars.

    “These differences underscore the importance of working with our automotive customers to develop distinctive colors and effects that will appeal to a brand’s targeted buyer in a specific market,” she said.

    Looking ahead to the 2017-2018 model years, Harrington said PPG is seeing an increase in blue. “For instance, in our 2016 data, blue increased by 3 percent on luxury, midsize and compact cars. Also, blue was very noticeable the last three years at the North American International Auto Show in Detroit. Concept vehicles and new model reveals included the Porsche 911 Targa in Saphirblau in 2014, and the Ford GT Super Car, Mustang, Fusion and Focus in a striking layered blue in 2015. And at the 2016 show, the beautiful Buick Avista concept vehicle captured the EyesOn Design award in an amazing Deep Sapphire Blue.

    “Blue is a very versatile color for the automotive market, because subtle shifts in hue, chroma and flake appearance of a blue coating can do a lot to enhance a vehicle’s style or distinguish a brand,” Harrington added.

    PPG Automotive Color Palette for 2020 Models
    Inspired by nature, interior and industrial design, fashion, society, international auto shows and new pigment technology, PPG’s “Kulture” collection for 2020 automotive models includes 70 new colors across four color-story trend palettes:

        Hour Glass evokes nostalgia for classic design but is refocused for the contemporary world. It consists of heritage colors such as royal blues, olive greens, refined browns and traditional reds.
        ES/Sense reflects the idea that “less is more,” where simple, pure design and living in the moment are key. The subtle pastel and ceramic hues in varying degrees of saturation suggest a reaction against overexposure to social media and technology.
        IMpower represents a response to new ways of thinking, as well as new codes for design. It is a balance of extremely chromatic colors and complex subdued tones.
        Biocentric unifies the pursuit of an organic lifestyle with the emerging trend of space exploration. It offers a palette of nature-inspired hues with deep galactic tones.

    PPG engages a global network of more than 20 color experts with a focus on automotive, architectural, aerospace and consumer-products markets. These specialists analyze design trends, consumer preferences and priorities across regional, cultural and global markets to determine factors that will influence future color choices. The new colors and palettes introduced this year for automotive manufacturers reflect developments across these markets and influences.
    Related Searches
    • Color Trends & Forecast
    • Automotive Coatings
    Related Knowledge Center
    • Automotive Coatings
    • Color Trends & Forecast
    Suggested For You
    Protective Coatings Leader Hempel Brings Expertise to the Wind Industry Protective Coatings Leader Hempel Brings Expertise to the Wind Industry
    Henkel, Ford to Co-Present on Advanced Coatings at SURCAR 2021 Henkel, Ford to Co-Present on Advanced Coatings at SURCAR 2021
    BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs
    BASF BASF's Coatings Division Employs Covestro's Ultra Line of Coating Hardeners
    Lanco Paints & Coatings Expands in the Americas Lanco Paints & Coatings Expands in the Americas
    LANXESS Completes Acquisition of Emerald Kalama Chemical LANXESS Completes Acquisition of Emerald Kalama Chemical
    Russian Coatings JSC Russian Coatings JSC
    SI Group Ranks in Top 5 Percent for Global Corporate Social Responsibility SI Group Ranks in Top 5 Percent for Global Corporate Social Responsibility
    BASF Reports Strong Second Quarter BASF Reports Strong Second Quarter
    WACKER Polymers to Raise Prices for Dispersions and Dispersible Powders in North America WACKER Polymers to Raise Prices for Dispersions and Dispersible Powders in North America
    PPG Board of Directors Approves Nearly 10 Percent Shareholder Dividend Increase PPG Board of Directors Approves Nearly 10 Percent Shareholder Dividend Increase
    Tanker Vessel M/T Calypso Validates Selektope Antifouling Ability Tanker Vessel M/T Calypso Validates Selektope Antifouling Ability
    GRI Renewable Industries and Hempel Enter into Strategic Partnership Agreement GRI Renewable Industries and Hempel Enter into Strategic Partnership Agreement
    Ashland Launches Biocide-free Thickener for High-performance WB Coatings Ashland Launches Biocide-free Thickener for High-performance WB Coatings
    Q&A: AkzoNobel’s Christopher Birkert Q&A: AkzoNobel’s Christopher Birkert

    Related Content

    • Industrial Coatings | Paint & Coatings Manufacturer News
      Protective Coatings Leader Hempel Brings Expertise to the Wind Industry

      Protective Coatings Leader Hempel Brings Expertise to the Wind Industry

      Protective coatings provide the durability needed to ensure that wind turbines play their part in a sustainable future.
      09.22.21

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      Henkel, Ford to Co-Present on Advanced Coatings at SURCAR 2021

      Henkel, Ford to Co-Present on Advanced Coatings at SURCAR 2021

      Will highlight aluminum pretreatment for high volume vehicle bodywork and EV battery construction.
      09.20.21

    • BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs

      BEHR Paint X Zillow Release Color Palette That May Help Homeowners See More Dollar Signs

      Color Collection based on hues identified by Zillow Research to increase home value potential.
      09.16.21


    • Additives | Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News
      BASF

      BASF's Coatings Division Employs Covestro's Ultra Line of Coating Hardeners

      BASF Coatings and collision centers benefit from simple 1:1 replacement.
      09.15.21

    • Architectural Coatings | Industrial Coatings | Paint & Coatings Manufacturer News | Wood Coatings
      Lanco Paints & Coatings Expands in the Americas

      Lanco Paints & Coatings Expands in the Americas

      With new facilities in Chile, Jamaica and Guatemala planned, Lanco is prepared for further growth throughout Latin America.
      David Savastano, Contributing Editor 08.31.21

      Trending
      • Sherwin-Williams To Acquire German Industrial Coatings Company, Gross & Perthun GmbH
      • AkzoNobel Adds New Capacity For Water-Based Texture Paints In China
      • Hempel Launches Hempafire XTR 100 For Hydrocarbon Passive Fire Protection
      • INEOS To Build Acetic Acid Plant And Associated Derivatives On US Gulf Coast
      • Nouryon Recognized With Texas Chemical Council-Association Of Chemical Industry Of Texas Awards
      Breaking News
      • The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
      • PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
      • PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
      • IMCD to Acquire Welex
      • IGM Receives Gold Medal from EcoVadis
      View Breaking News >
      CURRENT ISSUE

      June 2022

      • High Performance and Special Effect Pigments Update
      • Industrial Coatings Market Sees Strong Recovery

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Florida Food Products Acquires Javo
      Roquette Launches Nutralys Rice Protein
      New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
      Coatings World

      Latest Breaking News From Coatings World

      The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
      PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
      PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most Read Stories This Week—June 25
      Magnetic Insight Announces $17 Million in Series B Funding
      BreatheSuite Adds Brad Fluegel to its Board
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Pierre Fabre and Lonza Enter Manufacturing Agreement
      MasterControl and Elemental Machines Form Biomanufacturing Partnership
      Qosina Strengthens Aseptic Capabilities
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Benefit Exec Joins Madison Reed's Board
      Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
      Rhode Is Trending for June, Trendalytics Says
      Happi

      Latest Breaking News From Happi

      A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts
      Wonder Curl Wins GlossWire's GlossPitch Competition
      Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
      British Coatings Federation Posts Online History
      Orion Announces Price Increases, Reduced Payment Terms
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      PCMC teams with IGT, Fujifilm makes big announcement and more
      Loftware recognized as 'AIDC Company of the Year'
      Schreiner MediPharm highlights sustainability of Needle-Trap technology
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Tranzonic Names VP of Supply Chain
      Ontex Climate Action Targets Approved by Science-Based Targets Initiative
      Suominen Test Center Assesses Biodegradability of Nonwovens
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—June 25
      3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
      Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
      NREL Names Jennifer Logan to Leadership Team as CFO
      National Grid Renewables Orders 2 GW of First Solar Modules

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login