One of the largest farm, ranch and rodeo equipment manufacturers in the world, Priefert has revolutionized the livestock handling industry. Priefert continues to design and produce equipment that is safe and durable for both the animal and the operator. Century Industrial Coatings, acquired by Axalta in January, 2017, has supplied Priefert, its longest-standing customer, with coatings since the mid 70’s. Century formulated Priefert’s now well-recognized Priefert Blue coating, a solvent-based dip paint used on cattle chutes.
“When founder Marvin Priefert chose blue for our headgates and chutes, we never imagined it would brand our company the way it has. Priefert Blue has become a trademark of our business, largely because of Century,” said Rocky Christenberry, Priefert’s Vice President of Manufacturing.
“Axalta and Century have common values, especially when it comes to putting our customers first and maintaining these great relationships,” said Dean Harvey, President of Century. “We have built a strong partnership with Priefert over the past 40 years and look forward to seeing Priefert together with Axalta on the No. 9 Chevrolet to compete for the winner’s circle this weekend.”
The No. 9 Axalta Chevrolet will feature Axalta’s 2017 Automotive Color of the Year, Gallant Gray. Blue and silver flakes that produce a unique sparkle effect combine with rich undertones to add sophistication to the luxurious coating. Gallant Gray is designed to look spectacular on any size vehicle, and will be especially eye-catching on the track at Texas Motor Speedway.