More than 150 architects and designers from all over Indonesia attended the launch event in Jakarta, where Franck Derouen, global director, architectural coatings at Axalta introduced the benefit of powder coatings along with color and finishing trends in architectural designs.
Axalta's powder coating technology is developed to produce zero VOC products to meet international standards and specific customer needs for durability, weathering, abrasion, chemical or corrosion resistance, and excellent finishes with a wide range of colors and textures. Inspired by the beauty of nature, the Colorista color collection presented 16 colors formulated to comply with international standards for architectural powders such as AAMA and Qualicoat.
"We develop colors that capture the imagination and channel the creativity of architects and designers all over the world. We hope that the beauty of the Colorista collection, enhanced by Allure's excellent application process, will inspire the architects and designers to create more iconic architectural projects in the future," said Derouen.