• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    The Buyers' Guide

    What Will the Coatings Industry Look Like in 2050?

    The 2023 Protective Additives Directory

    CHINACOAT2023 Heads To Shanghai

    Auto Refinish Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    Hempel A/S Celebrates 75-Year Anniversary of Its Owner, the Hempel Foundation

    ROSS Mixers Has Trial Rental Program for R&D Scale Equipment

    CCAI’s 2024 Industrial Finishing Safety Seminar Heads to Minnesota

    PPG Asian Paints Unveils Flagship Center of Cartisan in Pune

    AkzoNobel and Kansai Paint Mutually Agree Not to Proceed with African Transaction
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    ROSS Mixers Has Trial Rental Program for R&D Scale Equipment

    PPG Asian Paints Unveils Flagship Center of Cartisan in Pune

    Tnemec Announces Latest Innovation in Anti-Fouling Coatings for Marine Environments

    SRI’s New Paint Provides a Sustainable Passive Cooling Solution

    Miller Paint Selects Mushroom as Its 2024 Color of the Year
    Additives
    Binders
    Pigments
    Solvents

    Advancion Launches Multi-Functional Etheramie for Waterborne Industrial Coatings

    Vink Chemicals Constructs New Biocide Plant at Schwerin Site

    Peninsula Polymers and Westlake Epoxy Expand National Distribution Agreement into Mexico

    BASF Increases Defoamer Capacity at Dilovasi Plant in Turkey

    Lubrizol and Grasim Industries Break Ground on CPVC Resin Plant in India
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    WAB US Corp

    Shepherd Color Company, The

    Siltech Corporation

    Arkema

    Active Minerals
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    PAINTINDIA 2024

    PCI Powder Coating Week 2024

    Middle East Coatings Show 2024

    American Coatings Show

    RadTech 2024 UV+EB Technology Expo & Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    WAB US Corp

    Shepherd Color Company, The

    Siltech Corporation

    Arkema

    Active Minerals
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    BASF Retains World’s Most Valuable Chemicals Brand Title: Brand Finance

    Brand value grew 11 percent to $8.3 billion.

    BASF Retains World’s Most Valuable Chemicals Brand Title: Brand Finance
    02.06.19
    BASF's brand value grew 11 percent to $8.3 billion, making it the world's most valuable chemicals brand, according to a report by Brand Finance.
     
    BASF’s brand value was boosted by the unveiling of a new strategy which included ambitious new targets, more focus on organic growth and greater emphasis on expansion in Asia, notably across China, the report states.

    BASF has been recognized within the industry for its corporate climate action and water security efforts. The company has also launched an initiative to make BASF Carbon Dioxide neutral by 2030 and to keep its “greenhouse” gases flat between 2018 and 2030, whilst also launching innovative climate-friendly chemical production methods. The brand is pioneering revolutionary new technology and digitalizing its chemical plants, such as its 600,000 networked sensors which are being used at its main production facility in Ludwigshafen on the Rhine.

    “BASF’s brand, which has a powerful track record over a number of years, could come under real pressure from the combined DowDuPont merger, which brings two compelling brands under one umbrella," Brand Finance CEO David Haigh said. "The modernizing of chemical plants are now more crucial than ever as brands compete to update their production facility processes and also ensure that all work in research and development is underpinned by digital solutions.”

    

While BASF is the leading chemicals company by brand value, the new DowDupont organization still operates under the Dow and DuPont brands, despite the new company being split into three new entities, the combination of the two brands – $6.8 billion and $3.3 billion respectively – exceeds BASF’s $8.3 billion.
     
    Over the past year, DuPont has seen its brand value increase by 21 percent, the third highest rate of growth across the sector.

    World's Most Valuable Chemicals Brands, 2019
    2019 Rank 2018 Rank Brand name Country Brand Value 2019 (USD billon) Brand Value 2018 (USD billion) Brand Value Change (%) 2019 Brand Strength Rating 2018 Brand Strength Rating
    1 1 BASF Germany 8,253 7,449 11% AAA- AAA-
    2 2 Dow United States 6,819 6,544 4% AAA AAA-
    3 3 SABIC Saudi Arabia 3,964 3,722 6% AA+ AA+
    4 5 LG Chem South Korea 3,338 2,421 38% AA AA
    5 4 DuPont United States 3,261 2,685 21% AAA- AAA-
    6 New LyondellBasell United States 3,073 2,324 32% AA- AA-
    7 6 Air Liquide France 2,594 2,347 10% AA AA
    8 8 Mitsubishi Chemical Japan 2,535 2,259 12% AA- AA-
    9 New Praxair United States 2,307 2,015 14% AA+ AA+
    10 7 Asahi Kasei Corp Japan 2,246 2,345 -4% A+ AA-

    A new entrant to the Brand Finance Chemicals 10 ranking last year, Saudi Arabian petrochemicals company SABIC saw 6.5 percent brand value growth, reaching $4 billion. 

    South Korea’s LG Chem brand grew faster than any other chemicals brand; its brand value grew 38 percent to $3.3 billion. 

    LyondellBasell upped its brand value 32 percent to $3.1 billion.
     
    Aside from determining overall brand value, Brand Finance also evaluates the relative strength of brands through a balanced scorecard of metrics on marketing investment, stakeholder equity, and business performance. Along with the level of revenues, brand strength is a crucial driver of brand value.

    According to these criteria, DowDuPont is the world’s strongest chemicals brand with a Brand Strength Index score of 84.8 out of 100 and a corresponding AAA brand rating, making Dow the first chemicals company to achieve a AAA rating.

    Behind Dow, DuPont is unchanged at 82.3 out of 100 and BASF (81.55 out of 100) is in the third position.
     
    Related Searches
    • basf
    • carbon
    • dowdupont
    • chemical
    Suggested For You
    Bühler Group Reports Organic Growth Bühler Group Reports Organic Growth
    BASF Combines Digitalization, IT into Single Division BASF Combines Digitalization, IT into Single Division
    PPG Reports 4Q, Full-year 2018 Financial Results PPG Reports 4Q, Full-year 2018 Financial Results
    BASF Bundles Asphalt Development, Marketing Activities into 1 Hub BASF Bundles Asphalt Development, Marketing Activities into 1 Hub
    Lincoln Fine Ingredients Hires Northeast Account Manager Lincoln Fine Ingredients Hires Northeast Account Manager
    RPM Reports Fiscal 2019 Second-Quarter Results RPM Reports Fiscal 2019 Second-Quarter Results
    LORD Corporation Increases Rubber Adhesive, Specialty Chemical Prices Globally LORD Corporation Increases Rubber Adhesive, Specialty Chemical Prices Globally
    BASF Group: Adjustment of Outlook for Fiscal Year 2018 BASF Group: Adjustment of Outlook for Fiscal Year 2018
    Coatings Market Might Retreat Under  Unfavorable External Environment Coatings Market Might Retreat Under Unfavorable External Environment
    Dow Wins Six 2018 R&D 100 Awards from R&D Magazine Dow Wins Six 2018 R&D 100 Awards from R&D Magazine
    BASF, GAC R&D Center Co-develop Concept Cars for Future Mobility BASF, GAC R&D Center Co-develop Concept Cars for Future Mobility
    BASF, Materialise, Essentium Join to Advance Industrial Additive Manufacturing BASF, Materialise, Essentium Join to Advance Industrial Additive Manufacturing
    BASF, Nornickel Partner to Supply Battery Materials Market BASF, Nornickel Partner to Supply Battery Materials Market
    Regulatory Approval Process for BASF’s Acquisition of Solvay’s Polyamide Biz Moves Forward Regulatory Approval Process for BASF’s Acquisition of Solvay’s Polyamide Biz Moves Forward
    RPM Reports Fiscal 2019 1Q Financial Results RPM Reports Fiscal 2019 1Q Financial Results

    Related Breaking News

    • Breaking News | Financial News | Production Equipment
      Bühler Group Reports Organic Growth

      Bühler Group Reports Organic Growth

      Bühler opened a new battery application lab, moved die casting revision business to a new site in Italy and expanded the Uzwil site.
      02.07.19

    • Breaking News
      BASF Combines Digitalization, IT into Single Division

      BASF Combines Digitalization, IT into Single Division

      Christoph Wegner is the new chief digital officer at BASF.
      01.29.19

    • Breaking News | Financial News
      PPG Reports 4Q, Full-year 2018 Financial Results

      PPG Reports 4Q, Full-year 2018 Financial Results

      ...
      01.18.19


    • Breaking News | Industry News
      BASF Bundles Asphalt Development, Marketing Activities into 1 Hub

      BASF Bundles Asphalt Development, Marketing Activities into 1 Hub

      ...
      01.11.19

    • Breaking News | People in the News
      Lincoln Fine Ingredients Hires Northeast Account Manager

      Lincoln Fine Ingredients Hires Northeast Account Manager

      ...
      01.10.19

    Loading, Please Wait..
    Breaking News
    • Hempel A/S Celebrates 75-Year Anniversary of Its Owner, the Hempel Foundation
    • ROSS Mixers Has Trial Rental Program for R&D Scale Equipment
    • CCAI’s 2024 Industrial Finishing Safety Seminar Heads to Minnesota
    • PPG Asian Paints Unveils Flagship Center of Cartisan in Pune
    • AkzoNobel and Kansai Paint Mutually Agree Not to Proceed with African Transaction
    View Breaking News >
    CURRENT ISSUE

    November/December 2023

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Alkemist Announces New Participants in its Transparency Program
    One Hemp Coalition Forms to Advocate for CBD Regulatory Standards
    Earthlight Whole Food Vitamin D Receives Food, Beverage Approval in Brazil
    Coatings World

    Latest Breaking News From Coatings World

    Hempel A/S Celebrates 75-Year Anniversary of Its Owner, the Hempel Foundation
    ROSS Mixers Has Trial Rental Program for R&D Scale Equipment
    CCAI’s 2024 Industrial Finishing Safety Seminar Heads to Minnesota
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Millstone Medical Outsourcing Moves Testing Services into Expanded Facility
    Nordson Medical Expands Easton, PA Operations
    RSNA23: Ricoh & Materialise Partner to Broaden Access to 3D-Printed Patient-Specific Solutions
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Fujirebio, Sysmex Expand Neurodegenerative Diseases Partnership
    Levicept Names Eliot Forster CEO
    Alcanza Names Bob Kinard President and COO
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Anti-Aging Products Market to Hit $60 Billion by 2030
    Wella Company Marks 3 Years of Success—& Aims to Expand
    Most Popular Men’s and Women’s Fragrances of 2023
    Happi

    Latest Breaking News From Happi

    Mizani Miracle Cream Recalled
    Theraderm Unveils Night Cream With Retinol and Peptides
    Annual Candle Day Makes a Lit Return At Bath & Body Works
    Ink World

    Latest Breaking News From Ink World

    Flint Group Highlights EkoCure Dual Cure at Labelexpo Asia 2023
    ROSS Mixers Offers Trial Rental Program for R&D Scale Equipment
    Avient Develops New Black Colorants for Polyester Textiles
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Davis-Standard's headquarters attains ISO 14001 certification
    Abbott Label named AFFLINK preferred supplier
    Flint Group presents EkoCure Dual Cure at Labelexpo Asia 2023
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    ISSA Clean Advocacy Summit and Fly-In Set for April
    Unicharm to Use Recycled Pulp in Adult Pants
    Trützschler Card Clothing Offers Z-Wire
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Anika's Integrity Implant System Makes its O.R. Debut
    Study Shows How a Multimodal Feedback System Can Improve Laser Surgery
    ReWalk Robotics Shows Proof-of-Concept for AI-Powered Exoskeleton
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    GIANCE Project Starts Pioneering Sustainable Graphene-Based Solutions
    SBTi Confirms SCHOTT's Ambitious Carbon Reduction Plans
    HID to Provide Finland with New Driver’s License

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login