05.03.19
Micromeritics Instrument Corporation announced it named Petra Roth to the newly created position of European marketing manager.
Roth spent 15 years with Thermo Fisher Scientific in various positions, most recently as marketing business partner serving the Life Sciences business unit.
“We are delighted to have a seasoned professional like Petra to head up the marketing of our burgeoning operations in Europe,” said Randy Byrne, Micromeritics head of global marketing. “Her accomplishments in her past roles are well regarded and we know that her experience and expertise will help us transform our global business strategy into regionally relevant marketing campaigns and programs that create customer value, nurture relationships with prospective or existing clients and communicate our success stories while driving growth.”
